Scott Cytron
Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
Read more
Eight Tips to Help You Write for the Web
Where Will You Be in 10 Years? Intuit's 2020 Report Predicts the Future
Speaking Out Against Cloud Computing Creates a Buzz
My Wish List for 2011 (or, a Marketer's Dream)
Firms Should Make Client Service Their #1 Priority
More Ways to Retain Clients: Cross-Sell Firm Services
Marketing
Branding Your Firm on the Cheap and at Warp Speed: 3 Tips for Creating an Effective Brand
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
Marketing
Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started
Column: MarketingWorks
Should you Have a Professional and Personal Facebook Page?
Should CPA Firms Advertise?
Marketing
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience.
According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.