Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
September 6, 2011
I had a very interesting conversation last week with a colleague in an accounting firm about PR agencies. She knew I had previously worked in two agencies, so she wanted my input as to whether I thought PR agencies were worth the cost. That got me thinking that if she had some questions, others might...…
August 15, 2011
By the time you read this, I will have delivered a new presentation, “Crisis Communications: What Would You Do if BP Happened to You?” for the Kansas Society of CPAs. I was fortunate to be invited to speak during the KSCPA’s Business & Industry Expo in August to an audience of tax and accounting professionals...…
August 9, 2011
Have you ever met anyone who PRINTED OUT their Facebook wall to read the postings? When I was at the gym this morning, I was amazed, yet again. Most mornings you can find me there, and as a trained journalist, I know I have a habit of observing those around me.
August 8, 2011
Boy is it getting hot in here! Yes, I live in Dallas where we are on our 36th or 37th straight day of 100+ temperatures, but it’s also hot as Hades based on some of the recent news, including this new story on CPA Trendlines about how the accounting sector just lost 3,600 jobs following...…
July 13, 2011
How do you make a silk purse out of a sow’s ear? Said another way, how can you transform the tried-and-true firm bio into something more than a ho-hum template piece of writing that resonates with clients and prospects? ** MarketingWorks: an Online Exclusive column ** A Little Back Story Recently, I was asked to...…
July 5, 2011
Anyone who reads my posts on CPATechViews or my own blog, AbsoluteCytron.com, is probably tired of one of my recurring themes. I know I am … I am as tired of writing about it as John Irving is of writing about passing open windows! However, there’s still room for growth, so I am once again...…
June 6, 2011
When you go to accounting conferences, whether they are national or state conferences, or even meetings in your local area, how do you go about meeting the “right” people? Now I don’t mean “right” in terms of discriminating one person from another; what I really mean is meeting the kind of people who can offer...…
May 3, 2011
Just last weekend, I was reminded about the importance of details. I went to see a new documentary about the career of Bill Cunningham. If you don’t know who he is, don’t fret; I didn’t either until I did a little research to find out more about him. Cunningham is a fashion photographer who has...…
April 4, 2011
“Radar” is a very interesting thing. When something or someone is on your “radar,” you are much more likely to encounter that something or someone in your daily life. For example, if you begin to think more about a certain topic in accounting, it’s quite likely you’ll see this topic right before your eyes. This...…
March 7, 2011
Writing for the Web is WAY different than writing a newsletter article, speech, e-mail and just about everything else – except for a blog, which is also based on brevity. I think most of us get carried away when it comes to writing for our web pages and other online forums. I recently ran across...…
February 7, 2011
CPAs and accountants are always asking me about their future. Perhaps they think my nickname is “Swami Cytron.” While I do not read tea leaves or fortunes, I did come across a new credible resource that speaks to life 10 years in our future: Intuit’s 2020 Report. In fact, Intuit just posted a story on...…
January 10, 2011
I’ve never been under any impression that I’m a hard-core investigative journalist. At the end of the day, I like my stories to be compelling, certainly, but not necessarily controversial unless the situation or circumstances demand it. When I conduct an interview, I always say, “I’m not going to want to know anything that is...…
