Becky Livingston

Firm Management March 23, 2026 

At the beginning of the year, there is often a push to improve visibility.

Becky Livingston

Firm Management February 16, 2026 

Small accounting firms often have advantages that larger firms cannot easily replicate. The real question is not how to outspend bigger firms. It is how to out-position them.

Becky Livingston

Taxes January 6, 2026 

A quietly released USPS postmark change update is changing how postmark dates are defined and applied, creating real problems for taxpayers.

Becky Livingston

Firm Management November 12, 2025 

Tax season brings a familiar blend of urgency, opportunity, and pressure. You may wonder whether paid ads are worth the spend in a season when demand already feels high?

Becky Livingston

Marketing October 15, 2025 

As the year wraps up, your clients are probably thinking about bonuses, holiday plans, and taxes. That means it’s the perfect time for your accounting firm to stay top of mind.

Becky Livingston

Marketing September 15, 2025 

By publishing timely, helpful content, your firm can attract prospects actively searching for answers and build authority in your local market.

Becky Livingston

Marketing August 15, 2025 

By combining its advanced filters, real-time alerts, and relationship-building features, your team can identify decision-makers in their niche and start meaningful conversations.

Becky Livingston

Firm Management July 11, 2025 

Let’s be honest, B2B email open rates could be better. Especially in the accounting profession, where inboxes are flooded with technical updates, IRS alerts, and industry jargon.

Becky Livingston

Firm Management June 20, 2025 

How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.

Becky Livingston

Firm Management June 12, 2025 

How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.

Becky Livingston

Accounting May 13, 2025 

The success of your marketing often hinges on the strength of your lead magnets. If you want real engagement, you need a lead magnet that solves a specific problem, builds trust, and reflects your firm’s personality.

Becky Livingston

Firm Management April 14, 2025 

AI isn’t just some futuristic buzzword—it’s changing how CPAs, accounting firms, and their marketing teams operate right now. Here are some of the trends that’ll shape the accounting industry over the next year and how you can get ahead of the curve.

Becky Livingston