Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
December 8, 2010
As I get older, I think time, indeed, DOES go faster. It seems that 2010 sped along with the same ferocity as a freight train. Now that it is the end of the year, it’s time to write my wish list for the holidays – subtitled, “A Marketer’s Dream.” Here’s what I wish for in...…
November 10, 2010
I am back on my soapbox about client service – and I do not think this dead horse has been beaten nearly enough! Perhaps I feel the way I do because of my upbringing. My Dad was a manufacturer’s rep who sold ladies all-weather coats to small Mom & Pop boutiques throughout Texas, Oklahoma and...…
October 6, 2010
Several months ago, I got several comments after I posted a blog entry on how to retain clients. When I talk with accounting firms across the country, client retention definitely remains THE hottest topic out there. I know everyone would agree it’s far easier to keep a client than try to get a new one....…
October 4, 2010
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
October 4, 2010
Column: MarketingWorks
September 13, 2010
Recently, this question has popped up more than usual. Should an accountant have two Facebook pages – one for professional reasons and one for friends and family? My advice is simple: If your Facebook page is more personal than professional – and the “personal” is intended only for close friends and family – you’ll want...…
August 12, 2010
There are a few questions I get from CPA firm partners and staff that rarely change, no matter the size of the firm, where it is located or what kinds of services it offers. “How do I recruit clients?” “Is social media worth the effort?” “Should I pay for advertising?” Let’s address the advertising question....…
August 1, 2010
For a number of reasons, achieving the perfect balance between implementing or improving technology, and finding success in all areas related to staffing for that technology, is rare.
August 1, 2010
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…
July 7, 2010
Just last week, I had the honor of presenting a morning program to the Louisiana Society of Independent Accountants in Shreveport – a state organization connected to the National Society of Accountants. The Louisiana group is mostly made up of public accountants who are enrolled agents. They came from all over the state for the organization’s...…
June 16, 2010
It seems the AICPA’s TECH+/Practitioner’s Symposium is a real hit. This is the first time the AICPA combined the two conferences, and if there is strength in numbers, it’s very evident at this year’s conference, held June 6-9 at the Bellagio Hotel in Vegas. Rumors for the number of attendees range from 800 to 1,000+....…
May 10, 2010
What the heck is going on with LinkedIn? Why does it continue to be so popular among professionals and why does it seem to be everywhere these days? I don’t have all the answers, but the more you read about the integration of networking and social media, the more often LinkedIn pops up. It’s the...…
