Firm Management January 23, 2023
How to Ask for a Five-Star Google Review
Asking clients for reviews can feel awkward. In general, though, people love to brag about great customer service. They might just need a little reminder to do so.
Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
Firm Management January 23, 2023
Asking clients for reviews can feel awkward. In general, though, people love to brag about great customer service. They might just need a little reminder to do so.
Firm Management November 2, 2022
Have you ever considered the amount of time you’ve spent giving the same advice to people? What if you could capture that in a “bottle” and repurpose it? You can in a podcast.
Firm Management October 30, 2022
If you subscribe to a syndicated content resource for your blog, your firm is at an SEO disadvantage. Here’s why.
Firm Management September 21, 2022
Rather than manually writing each proposal or taking bits and pieces of Word documents of previously-crafted slide decks and creating new documents, leverage a proposal software tool.
Firm Management August 26, 2022
If you have a Google Business Profile – it’s free – this single tip can boost your local listing to the top of the search page rankings on mobile and desktop.
Firm Management August 5, 2022
Here are the pros and cons of each. Plus, a series of questions you can use to determine which strategy you should undertake.
Firm Management July 28, 2022
According to LinkedIn, “Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn.
April 27, 2022
Here’s a scenario in which you might be familiar. A partner in your firm specializes in a niche area. But he/she is not showing up in search results as prominently as they should or could. What can you do to help them elevate their search ranking and ...
March 29, 2022
If you’ve been using search engine optimization (SEO) to land on page one of Google, you know it takes time…a long time. I often tell clients it’s a marathon, not a sprint. If you want quick results, buy ads.
February 9, 2022
If you’re trying to stand out on social media, it’s hard. That doesn’t mean you should throw in the towel. Rather, here are seven things you can do to maximize your firm’s content strategy to generate leads, increase brand awareness, and inflate your SEO.
January 27, 2022
Host a coffee meeting weekly or once a month. That’s right. All it takes is you, a camera (cell phone is fine), and a cup of coffee. Keep the topic relevant and short. Spend 5-10 minutes with your virtual audience answering a question they might have.
December 6, 2021
If you specialize in tax, this has probably not been far from your mind. If you provide other services, tax time is a great time to promote them because people are already searching for CPAs and accounting firms.