Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
April 27, 2022
Here’s a scenario in which you might be familiar. A partner in your firm specializes in a niche area. But he/she is not showing up in search results as prominently as they should or could. What can you do to help them elevate their search ranking and ...
March 29, 2022
If you’ve been using search engine optimization (SEO) to land on page one of Google, you know it takes time…a long time. I often tell clients it’s a marathon, not a sprint. If you want quick results, buy ads.
February 9, 2022
If you’re trying to stand out on social media, it’s hard. That doesn’t mean you should throw in the towel. Rather, here are seven things you can do to maximize your firm’s content strategy to generate leads, increase brand awareness, and inflate your SEO.
January 27, 2022
Host a coffee meeting weekly or once a month. That’s right. All it takes is you, a camera (cell phone is fine), and a cup of coffee. Keep the topic relevant and short. Spend 5-10 minutes with your virtual audience answering a question they might have.
December 6, 2021
If you specialize in tax, this has probably not been far from your mind. If you provide other services, tax time is a great time to promote them because people are already searching for CPAs and accounting firms.
November 9, 2021
You’re about to make a big change to your firm by either acquiring another firm or by being acquired. Here is a press kit primer to help you organize the announcements needed for clients, vendors, financial institutions, and other interested parties.
September 2, 2021
During 2020, webinars skyrocketed. Were you a bit envious of your colleagues promoting their new, shiny lead generation tool? If so, you too can use webinars to drive leads and impact the bottom line.
July 31, 2021
Keep in mind, traditional marketing efforts must do one thing – help you meet a business goal. Whatever approach you take, keep that focus in mind when it comes to creative, design, placement, target market, and use.
July 7, 2021
If I were to ask you, “Where does content development and marketing efforts for your website rank on your to-do list?” How would you respond? Is it even on your to-do list?
June 3, 2021
If I were to ask you, “What do you prefer, working or vacationing?” Which would you choose? That simple question is a poll, providing answers that inform content development to get my target market’s attention. Okay. That sounds fun for consumer brands, but are polls something B2B companies could use? Yes! Here’s why. 7 Benefits...…
May 7, 2021
Who has time to write blog content? Probably not you, but you know you need content on your website to increase your firm’s search engine ranking.
April 8, 2021
When it comes to expanding your firm’s brand reach, generating leads, or announcing a merger/acquisition, social media advertising should be an integral part of your marketing strategy.
