Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
February 20, 2018
Focus on Pain Points for Gig Economy Client Success According to recent studies, an estimated 35 percent of the current workforce is made up of gig workers, which could increase to about 43 percent by 2020. With that diverse and geographically-dispersed group, you have to take a more out-of-the-box marketing approach. Here are five suggestions....…
December 19, 2017
When you think about franchisees, do you imagine them working in and managing their business on a day-to-day basis? If so, you may only be thinking about a portion of the industry. In some case, they may own the franchise, but not actually work in ...
November 21, 2017
As a risk-averse group, engineers like to know that what they are looking at is safe. Therefore, having an SSL Certificate on your site will help in a couple of ways. First, it demonstrates to the search engine that you’ve put additional security ...
October 16, 2017
When it comes to marketing to real estate clients, it can be tough. They are on the move constantly.
September 19, 2017
Like accountants, landscapers have a busy season and a not-so-busy season, which happens to be nearly opposite of yours. How can you focus your marketing and lead generation efforts during your busiest time of the year to gain new clients?
August 11, 2017
Contractors are unique when it comes to location. Their office often changes based on the project location. Knowing that, what can you do to maximize your efforts to reach these nomadic business pros?
July 7, 2017
One of the biggest challenges you might face is crafting your communication to reflect the needs of governmental agencies. They are unlike public-sector or private companies. They have specific guidelines with whom they can work, and how that works is ...
July 7, 2017
If you’re targeting transportation companies in your firm’s growth strategy, this Ultimate Guide was developed for you.
May 22, 2017
Similar to the tax season, agriculture clients have busy seasons too – planting and harvesting. It’s tough to reach clients, and it’s even tougher to gain new clients, during that time. What’s a practitioner to do?
April 24, 2017
With over $783 billion in annual sales in 2016, the restaurant industry might seem like a no-brainer as an accounting firm’s industry vertical. However, without the ability to speak the language they need to hear, you might be missing out and be ...
March 22, 2017
If your firm specializes in medical or dental practice clients, addressing their pain points is just as important to them as them addressing their patients’ pain points. But how do you do it? Begin by knowing who your target market is. Is it small, family practices, large organizations, such as hospitals, or is it specialists...…
February 17, 2017
Does your firm have a lot of clients who specialize in ecommerce? If so, this article is for you.
