October 16, 2017
7 Marketing Tips to Attract Real Estate Pros and Brokers
When it comes to marketing to real estate clients, it can be tough. They are on the move constantly.
September 19, 2017
How to Grow Your Landscape Client Base – Including Retailers
Like accountants, landscapers have a busy season and a not-so-busy season, which happens to be nearly opposite of yours. How can you focus your marketing and lead generation efforts during your busiest time of the year to gain new clients?
August 11, 2017
4 Marketing Tips to Keep Your Accounting Firm Top of Mind with Contractors
Contractors are unique when it comes to location. Their office often changes based on the project location. Knowing that, what can you do to maximize your efforts to reach these nomadic business pros?
July 7, 2017
Gaining Governmental Agency Clients Takes Laser Focus
One of the biggest challenges you might face is crafting your communication to reflect the needs of governmental agencies. They are unlike public-sector or private companies. They have specific guidelines with whom they can work, and how that works is ...
July 7, 2017
The Ultimate 3-Month Marketing Guide to Gain Transportation Clients
If you’re targeting transportation companies in your firm’s growth strategy, this Ultimate Guide was developed for you.
May 22, 2017
Agriculture Services Marketing Tips
Similar to the tax season, agriculture clients have busy seasons too – planting and harvesting. It’s tough to reach clients, and it’s even tougher to gain new clients, during that time. What’s a practitioner to do?
April 24, 2017
Marketing to Restaurant Clients – It’s All about the Experience
With over $783 billion in annual sales in 2016, the restaurant industry might seem like a no-brainer as an accounting firm’s industry vertical. However, without the ability to speak the language they need to hear, you might be missing out and be ...
March 22, 2017
Three Marketing Strategies for CPAs With Medical Practice Clients
If your firm specializes in medical or dental practice clients, addressing their pain points is just as important to them as them addressing their patients’ pain points. But how do you do it? Begin by knowing who your target market is. Is it small, family practices, large organizations, such as hospitals, or is it specialists...…
February 17, 2017
Marketing and Social Media Tips for CPAs With eCommerce Clients
Does your firm have a lot of clients who specialize in ecommerce? If so, this article is for you.
July 9, 2015
Prep Your Firm’s Marketing Plan Now for New Clients in the Fall
Prep your marketing plan for all fall leads.
April 14, 2015
Why CPAs Should Embrace Mobile Marketing
Believe it or not, accounting firms that focus on leveraging mobile technology in their practice are ahead of the curve. Mobile marketing is “the now” and the wave of the future. According to recent reports from Wolters Kluwer, CCH, BMO Wealth Institute,
April 3, 2015
How Accounting Firms Can Break Up with Their Social Media Platform
If the appropriate goals for the network – traffic increases, lead generation, growth and reach, engagement, and sentiment – were set; yet, they are still coming up short, it might be time for the old heave-ho. But, before you do, answer these questions.
Contributors
Amy Vetter
CPA, CITP, CGMA
Becky Livingston
Accounting & AI Marketing Consultant
Brian Tankersley
CPA, CITP, CGMA
Garrett Wagner
CPA, CITP, CEO and Founder of C3 Evolution Group
Jim Boomer
CPA, CITP, CEO
Ken Berry, JD
CPA Practice Advisor Tax Correspondent
Kristy Short, Ed.D.
Accounting Content Specialist
Mary Girsch-Bock
Contributing Writer
Randy Johnston
MCS, MCP
Roman Kepczyk
CPA, CITP, CGMA
