Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
September 19, 2017
Like accountants, landscapers have a busy season and a not-so-busy season, which happens to be nearly opposite of yours. How can you focus your marketing and lead generation efforts during your busiest time of the year to gain new clients?
August 11, 2017
Contractors are unique when it comes to location. Their office often changes based on the project location. Knowing that, what can you do to maximize your efforts to reach these nomadic business pros?
July 7, 2017
One of the biggest challenges you might face is crafting your communication to reflect the needs of governmental agencies. They are unlike public-sector or private companies. They have specific guidelines with whom they can work, and how that works is ...
July 7, 2017
If you’re targeting transportation companies in your firm’s growth strategy, this Ultimate Guide was developed for you.
May 22, 2017
Similar to the tax season, agriculture clients have busy seasons too – planting and harvesting. It’s tough to reach clients, and it’s even tougher to gain new clients, during that time. What’s a practitioner to do?
April 24, 2017
With over $783 billion in annual sales in 2016, the restaurant industry might seem like a no-brainer as an accounting firm’s industry vertical. However, without the ability to speak the language they need to hear, you might be missing out and be ...
March 22, 2017
If your firm specializes in medical or dental practice clients, addressing their pain points is just as important to them as them addressing their patients’ pain points. But how do you do it? Begin by knowing who your target market is. Is it small, family practices, large organizations, such as hospitals, or is it specialists...…
February 17, 2017
Does your firm have a lot of clients who specialize in ecommerce? If so, this article is for you.
July 9, 2015
Prep your marketing plan for all fall leads.
April 14, 2015
Believe it or not, accounting firms that focus on leveraging mobile technology in their practice are ahead of the curve. Mobile marketing is “the now” and the wave of the future. According to recent reports from Wolters Kluwer, CCH, BMO Wealth Institute,
April 3, 2015
If the appropriate goals for the network – traffic increases, lead generation, growth and reach, engagement, and sentiment – were set; yet, they are still coming up short, it might be time for the old heave-ho. But, before you do, answer these questions.
