Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
Firm Management July 11, 2025
Let’s be honest, B2B email open rates could be better. Especially in the accounting profession, where inboxes are flooded with technical updates, IRS alerts, and industry jargon.
Firm Management June 20, 2025
How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.
Firm Management June 12, 2025
How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.
Accounting May 13, 2025
The success of your marketing often hinges on the strength of your lead magnets. If you want real engagement, you need a lead magnet that solves a specific problem, builds trust, and reflects your firm’s personality.
Firm Management April 14, 2025
AI isn’t just some futuristic buzzword—it’s changing how CPAs, accounting firms, and their marketing teams operate right now. Here are some of the trends that’ll shape the accounting industry over the next year and how you can get ahead of the curve.
Accounting March 19, 2025
While talking-head videos and webinars are common, B-roll footage—supplementary clips that enhance storytelling—can significantly improve video effectiveness.
Advisory February 7, 2025
It can automate repetitive tasks, such as inserting standard service descriptions, pricing, and contract terms. It allows you to quickly generate proposals from templates instead of starting from scratch
Firm Management January 14, 2025
From niche targeting to leveraging local SEO and creating engaging content, these hacks can help you attract and retain clients without stretching your resources thin.
Advisory December 27, 2024
Marketing automation offers you a dynamic approach to streamline lead nurturing, making the client acquisition process more efficient and personalized.
Firm Management November 22, 2024
By combining AI with LinkedIn, you can streamline sales prospecting, reach the right people, and ultimately build a more efficient pipeline for your accounting firm’s growth.
Firm Management October 22, 2024
As the year ends, you have a unique opportunity to engage clients and showcase your expertise with year-end marketing initiatives.
Firm Management September 17, 2024
The Q4 budget crunch presents a golden opportunity for you to market your expertise in guiding businesses through year-end reviews and setting them up for success in the new year.
