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Becky Livingston

Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.

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Technology

Making a Pitch to Athletes and Their Agents That Gets a Home Run

With the Olympics in our recent past, it’s no wonder you might be thinking about adding a professional athlete industry vertical to your firm’s growing business. But, where do you being? How do you get on their radar? What should your pitch look like?

Accounting

8 Marketing Tips for Eldercare and Retirement Accounting Services

What does that tell you about elder care facilities? They will be in need of many accounting services, from payroll to risk management and from government regulations to retirement and VA benefits. Additional services could also be provided to ...

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Accounting

5 Gig Economy Marketing Tips

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Accounting

A Step-By-Step Marketing Plan to Gain and Keep Franchise Clients

When you think about franchisees, do you imagine them working in and managing their business on a day-to-day basis? If so, you may only be thinking about a portion of the industry. In some case, they may own the franchise, but not actually work in ...

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Accounting

Engineering Marketing for the Accounting Firm Go-Getter

As a risk-averse group, engineers like to know that what they are looking at is safe. Therefore, having an SSL Certificate on your site will help in a couple of ways. First, it demonstrates to the search engine that you’ve put additional security ...

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Accounting

7 Marketing Tips to Attract Real Estate Pros and Brokers

When it comes to marketing to real estate clients, it can be tough. They are on the move constantly.

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Accounting

How to Grow Your Landscape Client Base – Including Retailers

Like accountants, landscapers have a busy season and a not-so-busy season, which happens to be nearly opposite of yours. How can you focus your marketing and lead generation efforts during your busiest time of the year to gain new clients?

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Accounting

4 Marketing Tips to Keep Your Accounting Firm Top of Mind with Contractors

Contractors are unique when it comes to location. Their office often changes based on the project location. Knowing that, what can you do to maximize your efforts to reach these nomadic business pros?

Firm Management

Gaining Governmental Agency Clients Takes Laser Focus

One of the biggest challenges you might face is crafting your communication to reflect the needs of governmental agencies. They are unlike public-sector or private companies. They have specific guidelines with whom they can work, and how that works is ...

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Firm Management

The Ultimate 3-Month Marketing Guide to Gain Transportation Clients

If you’re targeting transportation companies in your firm’s growth strategy, this Ultimate Guide was developed for you.

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Small Business

Agriculture Services Marketing Tips

Similar to the tax season, agriculture clients have busy seasons too – planting and harvesting. It’s tough to reach clients, and it’s even tougher to gain new clients, during that time. What’s a practitioner to do?

Accounting

Marketing to Restaurant Clients – It’s All about the Experience

With over $783 billion in annual sales in 2016, the restaurant industry might seem like a no-brainer as an accounting firm’s industry vertical. However, without the ability to speak the language they need to hear, you might be missing out and be ...