Firm Management
10 Content Development Hacks for Small Firms
If I were to ask you, “Where does content development and marketing efforts for your website rank on your to-do list?” How would you respond? Is it even on your to-do list?
Becky Livingston
Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
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Firm Management
How to Use Polls to Measure Your Clients' Needs
Firm Management
10 Easy Blog Topics for The Busy CPA
Who has time to write blog content? Probably not you, but you know you need content on your website to increase your firm’s search engine ranking.
Firm Management
Social Media Ad Buying Tips for CPAs
When it comes to expanding your firm’s brand reach, generating leads, or announcing a merger/acquisition, social media advertising should be an integral part of your marketing strategy.
Firm Management
Developing a Social Media Crisis Communication Plan
When it comes to social media risk, you might think about hacking and incorrect/inaccurate company page posts. But, that’s not the only kind of social media risk. Here are some others.
![website1_11249474_1_.5ddd84a1b89d7_1_.5f04fed569798[1]](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2021/02/website1_11249474_1_.5ddd84a1b89d7_1_.5f04fed569798_1_.6001fa47b06dd.png)
Firm Management
How Accounting Firms Can Create an Effective Google Ad Campaign
Firm Management
How a Domain Name Change Impacts Search Rankings
You may have heard some buzz about the top-level domain “.CPA” promoted by the AICPA. It’s an exciting thought, but how might it impact your firm?
Firm Management
5 Pre-Busy-Season Marketing Campaign Strategies
![marketing1_11292650[1]](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2020/11/marketing1_11292650_1_.5f85cfb056fed.png)
Firm Management
11 Memorable Ways to Connect With Clients During the Holidays
As the holiday season approaches, do you have a plan to thank clients for working with you this year? If not, here are 11 memorable ways to connect with them throughout the season. Pick one or two. Add them to your action list. Then get ready for ...
Firm Management
Boo! 12 Social Media Tricks to Avoid
Social media doesn’t have to be scary. By mixing a potion of entertainment with education, you are providing valuable information in a way that makes people want to come back for more.
![emailmarketing11_10658352[1]](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2020/08/emailmarketing11_10658352_1_.5f32aab5b2fa4.png)
Firm Management
5 Lead Nurturing Email Program Tips
Believe it or not, email is still your ace in the hole when it comes to lead generation. According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.”
![website1_11249474_1_.5ddd84a1b89d7[1]](https://www.cpapracticeadvisor.com/wp-content/uploads/sites/2/2020/08/website1_11249474_1_.5ddd84a1b89d7_1_.5f04fed569798.png)
Firm Management
SEO Keyword Tips to Boost Your Firm's Google Ranking
If you haven’t put much thought into your firm’s keyword search ranking you may have been missing out on valuable lead-generation opportunities that don’t cost a dime.