Becky Livingston

Firm Management August 9, 2023 

Year-end is right around the corner, which means quarterlies, tax preparation, and more for accounting firms.

Becky Livingston

Accounting July 13, 2023 

With a well-planned strategy, engaging your staff, clients, and prospects through influencer marketing can lead to amplified brand exposure...

Becky Livingston

Firm Management June 14, 2023 

Summer is a wonderful time to update your firm’s recruiting marketing efforts because there are many opportunities to showcase employees.

Becky Livingston

Firm Management June 9, 2023 

To demonstrate how generative AI can assist you and your team in its day-to-day grind, I’ve created this content creation example using Chat GPT’s 3.5 model.

Becky Livingston

Firm Management May 12, 2023 

Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.

Becky Livingston

Firm Management May 1, 2023 

Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.

Becky Livingston

Firm Management March 23, 2023 

Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.

Becky Livingston

Accounting February 13, 2023 

In late 2022, a new AI tool, called ChatGPT, exploded into the marketplace. Since then, it’s been mentioned in hundreds of online articles, in chatrooms, and in the media.

Becky Livingston

Firm Management January 23, 2023 

Asking clients for reviews can feel awkward. In general, though, people love to brag about great customer service. They might just need a little reminder to do so.

Becky Livingston

Firm Management November 2, 2022 

Have you ever considered the amount of time you’ve spent giving the same advice to people? What if you could capture that in a “bottle” and repurpose it? You can in a podcast.

Becky Livingston

Firm Management October 30, 2022 

If you subscribe to a syndicated content resource for your blog, your firm is at an SEO disadvantage. Here’s why.

Becky Livingston

Firm Management September 21, 2022 

Rather than manually writing each proposal or taking bits and pieces of Word documents of previously-crafted slide decks and creating new documents, leverage a proposal software tool.

Becky Livingston