Firm Management August 9, 2023
Gear Up for the Ultimate Year-End Marketing Showdown – Turning Numbers into Opportunities
Year-end is right around the corner, which means quarterlies, tax preparation, and more for accounting firms.
Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
Firm Management August 9, 2023
Year-end is right around the corner, which means quarterlies, tax preparation, and more for accounting firms.
Accounting July 13, 2023
With a well-planned strategy, engaging your staff, clients, and prospects through influencer marketing can lead to amplified brand exposure...
Firm Management June 14, 2023
Summer is a wonderful time to update your firm’s recruiting marketing efforts because there are many opportunities to showcase employees.
Firm Management June 9, 2023
To demonstrate how generative AI can assist you and your team in its day-to-day grind, I’ve created this content creation example using Chat GPT’s 3.5 model.
Firm Management May 12, 2023
Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.
Firm Management May 1, 2023
Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.
Firm Management March 23, 2023
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.
Accounting February 13, 2023
In late 2022, a new AI tool, called ChatGPT, exploded into the marketplace. Since then, it’s been mentioned in hundreds of online articles, in chatrooms, and in the media.
Firm Management January 23, 2023
Asking clients for reviews can feel awkward. In general, though, people love to brag about great customer service. They might just need a little reminder to do so.
Firm Management November 2, 2022
Have you ever considered the amount of time you’ve spent giving the same advice to people? What if you could capture that in a “bottle” and repurpose it? You can in a podcast.
Firm Management October 30, 2022
If you subscribe to a syndicated content resource for your blog, your firm is at an SEO disadvantage. Here’s why.
Firm Management September 21, 2022
Rather than manually writing each proposal or taking bits and pieces of Word documents of previously-crafted slide decks and creating new documents, leverage a proposal software tool.