Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
April 13, 2010
How many presentations have you been to – or even produced yourself – in which the type was too small to read from across the room or there was too much on a slide to be able to read anything at all? This is a rhetorical question, of course, because we all have seen terrible...…
April 2, 2010
I wanted to build on Rick Telberg’s excellent story on CPA Trendlines on how business owners define success. According to research conducted by the Enterprise Council on Small Business, Rick wrote that “business owners surprisingly found that ‘satisfaction” was the primary way they defined success, followed by ‘growth.’ They asked business owners to define what...…
March 16, 2010
Are you using Search Engine Optimization? I’ve taken informal surveys asking accounting professionals about SEO on their Websites – only to be met either extreme resistance (“I don’t have time”) or blank stares (“I don’t know how to do that.”). First and foremost, make sure you realize one important thing: unless you’re technically skilled in HTML...…
March 2, 2010
Following up on Isaac O’Bannon’s very well-timed post about the paperless office, I wanted to share my experience with the Fujitsu ScanSnap S1300. Promoted as an instant PDF mobile scanner, I had my doubts about quality and ease of use – but am, instead, completely blown away by how simple the ScanSnap is to use....…
February 20, 2010
Online Exclusive Column: MarketingWorks
January 28, 2010
One new accounting publication on “less paper,” and one white paper on a how to establish a dialog with clients on sales tax are now available for purchase or download. These are notable works from two experts. “How to Talk to Your Clients about Sales and Use Tax,” a free guide for CPAs to sales and...…
January 11, 2010
Last week, I was very fortunate to be one of about 20 professionals who were invited to part of a Thought-Leader Summit in Las Vegas. Most of us in the room provide information to the accounting marketplace through content, social media or consulting services. Sage sponsored the meeting because it wanted feedback and advice on...…
December 9, 2009
I’ve recently began following the teachings of John Jantsch and Duct Tape Marketing, his take on best practices in marketing and sales. I like the way he presents information for small businesses; it’s practical, less costly in technique than other marketing gurus, and kind of fun. My eye was drawn this morning to an American...…
December 2, 2009
This morning, I met with a transplant from Houston who just joined an IT organization; we were networked through a mutual friend and associate who thought we would be able to exchange some great referrals. Turns out that was exactly the case – but the meeting also reminded me that the person you meet or...…
December 1, 2009
Part III of a III Part Series on Industry-Specific Accounting Technologies
