Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
November 23, 2009
It’s Thanksgiving Week, a time when we gather together to give thanks for what we have. This is a critical time of the year for many nonprofits and agencies who rely on year-end donations to survive. While donations are great – and many accounting firms will want to support their local nonprofits with donations –...…
November 1, 2009
Nov. 2009 Online Exclusive Feature
October 21, 2009
Following up on my posting, “How is Susan Boyle Like an Accounting Firm?,” we entered the Ripley’s realm of Reality TV once again during last week’s Balloon Boy hoax. This got my mind to make parallels on how pop culture is similar to marketing an accounting firm … OK – bear with me on this...…
October 12, 2009
Are you using a CRM program? If you are, is it effective, or it is just sitting on a shelf gathering dust? CRM, or Customer Relationship Management, is all about using a software program to identify and source leads for potential business or even potential referrals. I am most familiar with SageCRM because I have more...…
October 2, 2009
Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…
October 1, 2009
A Senior Roundtable: What’s “New” is “Old” Again
October 1, 2009
Special Feature
August 31, 2009
If you publish content for your firm, company, or even blog, Facebook, Tweet or have a LinkedIn profile – and don’t think people are listening and watching to what you do or say – you need to wake up! Microsoft pulled a fast one when it took a photo of an African-American man and changed...…
July 16, 2009
When I talk with clients and present to groups about social media, one of the most often-asked questions I get it whether an organization ought to give its employees access to social media while they are at work. Firms, companies and organizations of all kinds and sizes are concerned that their staff is going to...…
