Scott Cytron

October 4, 2010 

Column: MarketingWorks

Scott Cytron

September 13, 2010 

Recently, this question has popped up more than usual. Should an accountant have two Facebook pages – one for professional reasons and one for friends and family? My advice is simple: If your Facebook page is more personal than professional – and the “personal” is intended only for close friends and family – you’ll want...…

Scott Cytron

August 12, 2010 

There are a few questions I get from CPA firm partners and staff that rarely change, no matter the size of the firm, where it is located or what kinds of services it offers. “How do I recruit clients?” “Is social media worth the effort?” “Should I pay for advertising?” Let’s address the advertising question....…

Scott Cytron

August 1, 2010 

For a number of reasons, achieving the perfect balance between implementing or improving technology, and finding success in all areas related to staffing for that technology, is rare.

Scott Cytron

August 1, 2010 

Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…

Scott Cytron

July 7, 2010 

Just last week, I had the honor of presenting a morning program to the Louisiana Society of Independent Accountants in Shreveport – a state organization connected to the National Society of Accountants. The Louisiana group is mostly made up of public accountants who are enrolled agents. They came from all over the state for the organization’s...…

Scott Cytron

June 16, 2010 

It seems the AICPA’s TECH+/Practitioner’s Symposium is a real hit. This is the first time the AICPA combined the two conferences, and if there is strength in numbers, it’s very evident at this year’s conference, held June 6-9 at the Bellagio Hotel in Vegas. Rumors for the number of attendees range from 800 to 1,000+....…

Scott Cytron

May 10, 2010 

What the heck is going on with LinkedIn? Why does it continue to be so popular among professionals and why does it seem to be everywhere these days? I don’t have all the answers,  but the more you read about the integration of networking and social media, the more often LinkedIn pops up. It’s the...…

Scott Cytron

April 16, 2010 

Column: MarketingWorks

Scott Cytron

April 13, 2010 

How many presentations have you been to – or even produced yourself – in which the type was too small to read from across the room or there was too much on a slide to be able to read anything at all? This is a rhetorical question, of course, because we all have seen terrible...…

Scott Cytron

April 2, 2010 

I wanted to build on Rick Telberg’s excellent story on CPA Trendlines on how business owners define success. According to research conducted by the Enterprise Council on Small Business, Rick wrote that “business owners surprisingly found that ‘satisfaction” was the primary way they defined success, followed by ‘growth.’ They asked business owners to define what...…

Scott Cytron

March 16, 2010 

Are you using Search Engine Optimization? I’ve taken informal surveys asking accounting professionals about SEO on their Websites – only to be met either extreme resistance (“I don’t have time”) or blank stares (“I don’t know how to do that.”). First and foremost, make sure you realize one important thing: unless you’re technically skilled in HTML...…

Scott Cytron