Becky Livingston

March 3, 2020 

You may have been so busy during tax season that you’ve not been focusing on your marketing initiatives for summer. Unfortunately, now’s the time to be thinking about it.

Becky Livingston

December 16, 2019 

If you’re looking to add new catering clients to your existing client list or are expanding into this client vertical, chew on this marketing food for thought. You can find new clients with little to no budget, as well as expand your brand’s reach to ...

Becky Livingston

November 15, 2019 

As you consider the home healthcare industry vertical for your firm, begin with the why. Why now? Why this industry? Why this geographic location? Why should they work with us? Why is it important to the firm’s bottom line? Once you know your why, you’re on your way to creating a marketing plan with purpose....…

Becky Livingston

October 16, 2019 

The opportunities in this space are limited only by your imagination. If your firm is considering supporting pet care and dog walking clients, here are some fun ways to harness them.

Becky Livingston

September 10, 2019 

If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.

Becky Livingston

September 2, 2019 

If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.

Becky Livingston

August 20, 2019 

If you have a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation. But, even regular clients can stop coming back. So, rather than resting on your laurels and letting the competition gain ...

Becky Livingston

June 7, 2019 

Family law and criminal law practices are very different types of law firms. To be effective, you need to truly understand the client’s needs, goals, pain points, and action triggers to be successful.

Becky Livingston

May 13, 2019 

If you’re firm is adding or expanding food stores to its industry clients, here are five marketing munchies you can use to attract them.

Becky Livingston

April 17, 2019 

If you’re targeting transportation companies in your firm’s growth strategy, this Ultimate Guide was developed for you. Before marketing, research the target market – define who you want to work with; identify specific transportation industries; develop a buyer persona of your perfect client; and pin point the geographic market. Once those items have been developed,...…

Becky Livingston

March 14, 2019 

With over 175,000 mechanical automotive repair shops in the U.S., of which 60 percent are family-owned businesses[1], it may be a good market to expand your firm’s industry lines.

Becky Livingston

February 18, 2019 

When it comes to marketing to real estate clients, it can be tough. They are on the move constantly.

Becky Livingston