Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
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May 13, 2020
If you’re wondering if your firm should create a chatbot, you’re asking the wrong question. Rather, you should be asking, “When we create a chatbot, what do we want users to gain from using it?” Maybe you’re even wondering how a chatbot can save your firm money, time, effort, or energy? No matter what your...…
March 3, 2020
You may have been so busy during tax season that you’ve not been focusing on your marketing initiatives for summer. Unfortunately, now’s the time to be thinking about it.
December 16, 2019
If you’re looking to add new catering clients to your existing client list or are expanding into this client vertical, chew on this marketing food for thought. You can find new clients with little to no budget, as well as expand your brand’s reach to ...
November 15, 2019
As you consider the home healthcare industry vertical for your firm, begin with the why. Why now? Why this industry? Why this geographic location? Why should they work with us? Why is it important to the firm’s bottom line? Once you know your why, you’re on your way to creating a marketing plan with purpose....…
October 16, 2019
The opportunities in this space are limited only by your imagination. If your firm is considering supporting pet care and dog walking clients, here are some fun ways to harness them.
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September 10, 2019
If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.
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September 2, 2019
If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.
August 20, 2019
If you have a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation. But, even regular clients can stop coming back. So, rather than resting on your laurels and letting the competition gain ...
June 7, 2019
Family law and criminal law practices are very different types of law firms. To be effective, you need to truly understand the client’s needs, goals, pain points, and action triggers to be successful.
May 13, 2019
If you’re firm is adding or expanding food stores to its industry clients, here are five marketing munchies you can use to attract them.
April 17, 2019
If you’re targeting transportation companies in your firm’s growth strategy, this Ultimate Guide was developed for you. Before marketing, research the target market – define who you want to work with; identify specific transportation industries; develop a buyer persona of your perfect client; and pin point the geographic market. Once those items have been developed,...…
March 14, 2019
With over 175,000 mechanical automotive repair shops in the U.S., of which 60 percent are family-owned businesses[1], it may be a good market to expand your firm’s industry lines.
