
Accounting June 12, 2025
What to Do When the Future Looks Scary (Again)
Your team, clients and community look to you for guidance. So let’s revisit that advice and update it for the here and now.
Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
Accounting June 12, 2025
Your team, clients and community look to you for guidance. So let’s revisit that advice and update it for the here and now.
Small Business June 12, 2025
A new report released on June 11 by Avalara reveals a steep decline in optimism among U.S. accountants who advise small and midsized businesses.
Payroll June 12, 2025
Rising job insecurity is reshaping how Americans are approaching vacations this summer, as 29% of workers say recent layoffs or fear of job loss have made them hesitant to take time off for fun in the sun, according to a new report.
Technology June 12, 2025
Randy Johnston and Brian Tankersley, CPA, review Microsoft Forms, which lets users create and share online surveys, quizzes, polls, and forms.
IRS June 12, 2025
A coalition representing tax professionals urged the Treasury Department in a letter to take immediate steps to preserve core IRS functions—for both taxpayers and practitioners—amid workforce reductions at the tax agency.
Technology June 12, 2025
Aiden's availability in the Azure Marketplace enables customers to use this pre-approved budget to purchase Aiden directly, at a discount.
Accounting June 12, 2025
This milestone marks a significant step in Sage’s three-year initiative to support 165 purpose-driven startups globally.
Accounting June 12, 2025
The new syllabus emphasizes the role of finance professionals as high-impact business partners who can harness technology and apply strategic and critical thinking to drive value.
Firm Management June 12, 2025
How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.
Accounting June 12, 2025
This enhanced collaboration with Oracle enables tax automation to be embedded within existing ERP workflows.
IRS June 11, 2025
Danny Werfel, who served as IRS commissioner during the Biden administration, has joined the strategic advisory board of alliant, a Houston-based professional services and consulting firm formerly known as alliantgroup.
Accounting June 11, 2025
Managing editor Isaac O'Bannon discusses technologies that help firms maximize productivity, enhance client relationships. Improve accuracy, and save time.