Becky Livingston

October 1, 2020 

Social media doesn’t have to be scary. By mixing a potion of entertainment with education, you are providing valuable information in a way that makes people want to come back for more.

Becky Livingston

August 31, 2020 

Believe it or not, email is still your ace in the hole when it comes to lead generation. According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.”

Becky Livingston

August 11, 2020 

If you haven’t put much thought into your firm’s keyword search ranking you may have been missing out on valuable lead-generation opportunities that don’t cost a dime.

Becky Livingston

July 13, 2020 

Once you’ve identified the who, what, when, and where, you have to learn the how. Major email service providers, like MailChimp, Constant Contact, Salesforce, HubSpot, and more have built-in email automation options.

Becky Livingston

June 17, 2020 

Reflect for a moment on how much video content you consume in a week. Is it none, only a few minutes, or possibly hours? According to Marketing Charts, by the end of 2020, nearly 100 minutes per day of video will be consumed in the U.S.

Becky Livingston

May 13, 2020 

If you’re wondering if your firm should create a chatbot, you’re asking the wrong question. Rather, you should be asking, “When we create a chatbot, what do we want users to gain from using it?” Maybe you’re even wondering how a chatbot can save your firm money, time, effort, or energy? No matter what your...…

Becky Livingston

March 3, 2020 

You may have been so busy during tax season that you’ve not been focusing on your marketing initiatives for summer. Unfortunately, now’s the time to be thinking about it.

Becky Livingston

December 16, 2019 

If you’re looking to add new catering clients to your existing client list or are expanding into this client vertical, chew on this marketing food for thought. You can find new clients with little to no budget, as well as expand your brand’s reach to ...

Becky Livingston

November 15, 2019 

As you consider the home healthcare industry vertical for your firm, begin with the why. Why now? Why this industry? Why this geographic location? Why should they work with us? Why is it important to the firm’s bottom line? Once you know your why, you’re on your way to creating a marketing plan with purpose....…

Becky Livingston

October 16, 2019 

The opportunities in this space are limited only by your imagination. If your firm is considering supporting pet care and dog walking clients, here are some fun ways to harness them.

Becky Livingston

September 10, 2019 

If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.

Becky Livingston

September 2, 2019 

If your firm is targeting educators and tutors as a new industry vertical, or looking to expand its opportunity within this vertical, here are some marketing tips.

Becky Livingston