Marketing June 22, 2026
AI Visibility Implications for Your Accounting Thought Leadership: Focus and Go Deep or Don’t Bother
Chin-stroking “sage advice” pieces and generic evergreen how-to topics aren’t actually thought leadership...
Firm Management June 9, 2023
Stay Ahead of the Curve: Top AI Applications for Accounting CMOs and CGOs
To demonstrate how generative AI can assist you and your team in its day-to-day grind, I’ve created this content creation example using Chat GPT’s 3.5 model.
June 1, 2023 Sponsored
GPT AI Technology Simplifies Writing Your Firm’s Marketing Emails in Mailchimp
Of U.S. accountants, 48% plan to invest in artificial intelligence over the next 12 months, according to the Intuit QuickBooks Accountant Technology Survey.
Firm Management May 12, 2023
Maximizing Marketing ROI: How to Make Data-Driven Decisions
Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.
Accounting May 9, 2023
Association for Accounting Marketing Announces Category Winners of 2023 Marketing Achievement Awards
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 73 entries.
Firm Management May 1, 2023
Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ABM
Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.
April 20, 2023
Your Firm and Your AI (Artificial Intelligence)
Several AI trends can significantly impact a practice and tech stack, which we have discussed in previous columns.
Accounting April 11, 2023
Intuit Mailchimp Adds AI Email Content Generator for Marketing
Mailchimp users can generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to their customers.
Firm Management March 23, 2023
Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.
Firm Management March 21, 2023
AI-Augmented Marketing Operations
In the accounting profession, staying on top of current trends and looking for ways to leverage them as part of your growth strategy is crucial.
March 20, 2023
Marketing & PR Leader Launches New Book on Brand Building
The Marketing Edge offers actionable and practical tips on performing a SWOT analysis, crafting SMART goals, building buyer personas, defining your unique value proposition,
Accounting February 13, 2023
The Impact of AI on the Accounting Profession
In late 2022, a new AI tool, called ChatGPT, exploded into the marketplace. Since then, it’s been mentioned in hundreds of online articles, in chatrooms, and in the media.
Firm Management January 31, 2023
How Organic Social Media Can Help Your Firm
While many firms have used paid social media at some point, fewer have invested in their organic social media marketing.