Marketing June 22, 2026
AI Visibility Implications for Your Accounting Thought Leadership: Focus and Go Deep or Don’t Bother
Chin-stroking “sage advice” pieces and generic evergreen how-to topics aren’t actually thought leadership...
Marketing November 14, 2024
Edge Marketing Wins Two Awards for Accounting Marketing
The agency was named a gold winner in the Marketing/Promotion Campaign for a Special Event category. This work was in crafting a client’s strategic marketing campaign to drive leads at a national industry event.
Firm Management November 6, 2024
Final 12 Teams Announced for Grant Thornton Invitational Golf Tournament
The invitational is a mixed-team Challenge Season event that will see 16 LPGA Tour and 16 PGA TOUR professionals compete together in a unique co-sanctioned tournament.
Accounting October 28, 2024
UHY Unveils First Rebrand in 20 Years
The global network's new brand identity includes a green color scheme and logo, as well as the new tagline "Connect to possibility."
Firm Management October 22, 2024
Finish Strong: 9 Year-End Marketing Tips Every Accounting Firm Needs
As the year ends, you have a unique opportunity to engage clients and showcase your expertise with year-end marketing initiatives.
Advisory September 30, 2024
CPA Challenge: How Do You Build a Firm Culture?
What is firm culture? What makes it positive? How can a firm foster it? How do staff, clients and others react? This is a challenge for all firms, and a requirement for those that want to thrive.
Firm Management September 17, 2024
The Q4 Budget Crunch: Marketing Advisory Services to Clients Planning for the New Year
The Q4 budget crunch presents a golden opportunity for you to market your expertise in guiding businesses through year-end reviews and setting them up for success in the new year.
Firm Management September 4, 2024
NDH Advisors is Now Prosperity Partners
The firm says the new name aligns with its core values, commitment to client service, and its mission to be a leading destination for talent.
Firm Management August 29, 2024
How Accounting Firms Can Use Marketing to Leverage Year-End Financial Deadlines
Whether it’s tax planning, financial reporting, compliance, or closing the books, your clients need your expertise more than ever.
Firm Management August 22, 2024
MHM Has Been Renamed CBIZ CPAs
The move better aligns CBIZ CPAs' attest practice with CBIZ's non-attest practice and reduces confusion in the marketplace.
Firm Management July 10, 2024
Cincinnati CPA Firm Changes Name After Partner Retires
The firm formerly known as Burke & Schindler is now Burke CPAs & Advisors, after Gene Schindler retired a year ago.
CAS June 27, 2024
How SEO Can Drive CAS Growth for Accounting Firms
SEO is all about optimizing the pages of a website so that they rank higher on search engines like Google. The higher the ranking, the more visibility you'll receive.
Firm Management June 6, 2024
Mid-Year Marketing Checklist for Accounting Firms
Focusing on the middle of the marketing funnel, where potential leads are weighing their options and seeking more information, can significantly enhance your ability to convert prospects into engaged clients.