Marketing

July 25, 2016 

One of the most chronic complaints of clients that leave their CPA to find another is their former CPA’s lack of communication. So if there is a tool that can both help you communicate more in a leveraged, time-saving way while also warming up ...

Sandi Smith Leyva

July 18, 2016 

Photos and graphics are a huge piece of the content of your website as well as social media. Here are some tips in case you want to start using graphics on your own on your website and in social media.

Sandi Smith Leyva

July 11, 2016 

No matter how web designs change over time or what tools come out to produce them, you can count on these ten hard truths. If you’re willing to accept them, you’ll get the most out of your website and you’ll avoid making rookie mistakes.

Sandi Smith Leyva

July 7, 2016 

Using video is the next best thing to being face-to-face with prospects. It allows your prospect to get to know you in a very unobtrusive way with no risk to the prospect. It also produces amazing results when it comes to search engine rankings.

Sandi Smith Leyva

May 19, 2016 

Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting ...

May 3, 2016 

Certified public accountants (CPAs) and tax preparers who own their own small businesses have A LOT on their plates.

May 3, 2016 

In addition to timely, formatted content on a wide range of topical business subjects, the Social Media Solutions suite of options includes a comprehensive platform that facilitates publishing to unlimited social accounts as well as reputation ...

April 18, 2016 

Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.

Gail Perry

April 7, 2016 

Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?

March 28, 2016 

Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.

March 24, 2016 

Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.

February 10, 2016 

In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.