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Association for Accounting Marketing Names the Category Winners of the 2024 Achievement Awards

Sixteen awards were doled out for exceptional accounting marketing during the AAM's annual Summit event on May 14.

Sixteen awards were doled out for exceptional accounting marketing during the Association for Accounting Marketing’s annual Summit event in Orlando on May 14, with Forvis being the big winner as the top 10 accounting firm received three awards.

This year, AAM introduced two new award categories: Client Experience and Innovation & Strategic Achievement, reflecting the evolving landscape of marketing and growth in the accounting profession.

A panel of experienced marketing professionals, including many from the Society of Marketing Professional Services, evaluated 93 submissions to select the winners. These entries were judged on their ability to achieve specific goals, strategic execution of projects, and the generation of measurable outcomes.

“This rigorous evaluation process ensures that only the most effective and innovative efforts are honored, highlighting the critical role of strategic marketing and growth programs in firm success,” the AAM said in a media release.

The categories and winners for 2024 are as follows:


  • Forvis

Client Experience

  • GHJ

Content Marketing Campaigns

  • External: Freed Maxick
  • Internal: Forvis

Diversity, Equity and Inclusion Program or Initiative

  • Baker Tilly


  • Budget above $25,000: Baker Tilly
  • Budget below $24,999: WilkinGuttenplan

Innovation & Strategic Achievement | Emerging Tech

  • Forvis

Integrated Branding Programs

  • Firm revenue above $40 million: HCVT
  • Firm revenue below $40 million: BGM

Video and Multimedia

  • Blue & Co.

We AAM to Serve

  • Cohen & Company
  • Cherry Bekaert
  • Brown Plus


  • Budget above $50,000: Landmark CPAs
  • Budget below $49,999: Kernutt Stokes