November 1, 2009
A Prescription for Enhanced Revenues: Working with Healthcare and Medical Clients
Nov. 2009 Online Exclusive Feature
October 21, 2009
How Balloon Boy is Like Marketing an Accounting Firm
Following up on my posting, “How is Susan Boyle Like an Accounting Firm?,” we entered the Ripley’s realm of Reality TV once again during last week’s Balloon Boy hoax. This got my mind to make parallels on how pop culture is similar to marketing an accounting firm … OK – bear with me on this...…
October 12, 2009
CRM – Shelfware or Dynamic Lead Generator?
Are you using a CRM program? If you are, is it effective, or it is just sitting on a shelf gathering dust? CRM, or Customer Relationship Management, is all about using a software program to identify and source leads for potential business or even potential referrals. I am most familiar with SageCRM because I have more...…
October 2, 2009
5 Ways to Position Yourself as an Expert
Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…
October 1, 2009
The CPA Technology Advisor’s 40 Under 40 Honorees for 2009
A Senior Roundtable: What’s “New” is “Old” Again
October 1, 2009
Building Blocks to Building Profit: Manufacturing Software Implementations
Special Feature
August 31, 2009
Transparency Transcends Print, Social Media
If you publish content for your firm, company, or even blog, Facebook, Tweet or have a LinkedIn profile – and don’t think people are listening and watching to what you do or say – you need to wake up! Microsoft pulled a fast one when it took a photo of an African-American man and changed...…
July 16, 2009
Should you Give Employees Access to Facebook, Twitter?
When I talk with clients and present to groups about social media, one of the most often-asked questions I get it whether an organization ought to give its employees access to social media while they are at work. Firms, companies and organizations of all kinds and sizes are concerned that their staff is going to...…
July 7, 2009
My Wish List for AICPA Leadership Academy Candidates
Today, AICPA is launching its first-ever Leadership Academy in Chicago – a three-day gathering designed to train young CPAs on issues related to the profession so they can be more effective leaders It is the brainchild of AICPA’s Chair Ernie Almonte. What a great idea! It not only helps young CPAs realize their potential; it most...…
June 29, 2009
Four Ways to Use Twitter for the Accounting Profession
If “I don’t get it” adequately describes your thoughts about Twitter and its uses for the accounting profession, then listen up: You CAN use Twitter to build your practice, increase business and grow your bottom line. I get this question all the time from my clients who want to know how they can build their...…
June 11, 2009
The 3 “P” Approach to More Creative Marketing
When was the last time you looked at something differently? I was in San Francisco June 7-10 for the International Association of Business Communicators’ (IABC) Conference, and had the pleasure of hearing Sam Harrison of Zing Zone speak on creative marketing and its three components: Passion, Performance and Pitch. His talk was well worth my...…
Contributors
Amy Vetter
CPA, CITP, CGMA
Becky Livingston
Accounting & AI Marketing Consultant
Brian Tankersley
CPA, CITP, CGMA
Garrett Wagner
CPA, CITP, CEO and Founder of C3 Evolution Group
Jim Boomer
CPA, CITP, CEO
Ken Berry, JD
CPA Practice Advisor Tax Correspondent
Kristy Short, Ed.D.
Accounting Content Specialist
Mary Girsch-Bock
Contributing Writer
Randy Johnston
MCS, MCP
Roman Kepczyk
CPA, CITP, CGMA
