Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
January 11, 2010
Last week, I was very fortunate to be one of about 20 professionals who were invited to part of a Thought-Leader Summit in Las Vegas. Most of us in the room provide information to the accounting marketplace through content, social media or consulting services. Sage sponsored the meeting because it wanted feedback and advice on...…
December 9, 2009
I’ve recently began following the teachings of John Jantsch and Duct Tape Marketing, his take on best practices in marketing and sales. I like the way he presents information for small businesses; it’s practical, less costly in technique than other marketing gurus, and kind of fun. My eye was drawn this morning to an American...…
December 2, 2009
This morning, I met with a transplant from Houston who just joined an IT organization; we were networked through a mutual friend and associate who thought we would be able to exchange some great referrals. Turns out that was exactly the case – but the meeting also reminded me that the person you meet or...…
December 1, 2009
Part III of a III Part Series on Industry-Specific Accounting Technologies
November 23, 2009
It’s Thanksgiving Week, a time when we gather together to give thanks for what we have. This is a critical time of the year for many nonprofits and agencies who rely on year-end donations to survive. While donations are great – and many accounting firms will want to support their local nonprofits with donations –...…
November 1, 2009
Nov. 2009 Online Exclusive Feature
October 21, 2009
Following up on my posting, “How is Susan Boyle Like an Accounting Firm?,” we entered the Ripley’s realm of Reality TV once again during last week’s Balloon Boy hoax. This got my mind to make parallels on how pop culture is similar to marketing an accounting firm … OK – bear with me on this...…
October 12, 2009
Are you using a CRM program? If you are, is it effective, or it is just sitting on a shelf gathering dust? CRM, or Customer Relationship Management, is all about using a software program to identify and source leads for potential business or even potential referrals. I am most familiar with SageCRM because I have more...…
October 2, 2009
Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…
