Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
November 21, 2018 Sponsored
On Nov. 5-7, San Jose, California, was energized with another terrific QuickBooks Connect event, where some 5,000 accounting and tax professionals, app developers, owners and staff of small businesses, freelancers and exhibitors came together to ...
October 15, 2018 Sponsored
When the Tax Cuts and Jobs Act (TCJA) was signed into law in December 2017, the tax and accounting community was abuzz with speculation on how the new law would impact not only tax year 2018, but tax practices in general. Today, we’re almost one year into discussing and analyzing the new law and discovering...…
September 7, 2018 Sponsored
Quickstart Templates are designed to do just that: create a set of standard templates for the most common accounting workflows that firms can then use to create projects. Accessible from the Work tab in QBOA and created in consultation with leading ...
September 18, 2017
What can firms do to better prepare themselves for disaster? How can they carry through their trusted advisor role to help clients recover? With technology in today’s environment, we all know it’s easier to prepare and plan for a natural disaster ...
October 9, 2014
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, wheneve
September 5, 2014
It's post-tax season when most firms meet and plan for the future. While that “future” may only be about a year from now — or through April 15, 2012 — I applaud any firm that actually does give some thought to the open road ahead.
September 5, 2014
“Here he goes again,” I’m sure you’re thinking. Here’s yet another column or article written for accounting consumption about how to use social media. I’m sensing you’re kind of tired of these pieces, right? The fact is, if you’re reading this column, it may mean you really are interested in how to improve your social...…
July 21, 2014
We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re…
June 10, 2014
While larger firms may seem to have an advantage over their smaller counterparts because they allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.
May 9, 2014
Intuit has entered into an agreement to acquire Lettuce, a start-up focused on helping product-based small businesses succeed by providing easy to use cloud-based solutions, including a robust inventory and order management system.
April 8, 2014
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time…
March 11, 2014
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results.
