Accounting March 19, 2025
How Accounting Firms Can Use B-Roll Footage for Marketing
While talking-head videos and webinars are common, B-roll footage—supplementary clips that enhance storytelling—can significantly improve video effectiveness.
Advisory February 7, 2025
Super Charge Business Development with Proposal Software
It can automate repetitive tasks, such as inserting standard service descriptions, pricing, and contract terms. It allows you to quickly generate proposals from templates instead of starting from scratch
Firm Management January 14, 2025
7 Accounting Marketing Hacks Every Small Firm Leader Should Know
From niche targeting to leveraging local SEO and creating engaging content, these hacks can help you attract and retain clients without stretching your resources thin.
Advisory December 27, 2024
Marketing Automation Strategies to Maximize Lead Conversion
Marketing automation offers you a dynamic approach to streamline lead nurturing, making the client acquisition process more efficient and personalized.
Firm Management November 22, 2024
LinkedIn + AI = A Recipe for Prospecting Success for Accounting Firms
By combining AI with LinkedIn, you can streamline sales prospecting, reach the right people, and ultimately build a more efficient pipeline for your accounting firm’s growth.
Firm Management October 22, 2024
Finish Strong: 9 Year-End Marketing Tips Every Accounting Firm Needs
As the year ends, you have a unique opportunity to engage clients and showcase your expertise with year-end marketing initiatives.
Firm Management September 17, 2024
The Q4 Budget Crunch: Marketing Advisory Services to Clients Planning for the New Year
The Q4 budget crunch presents a golden opportunity for you to market your expertise in guiding businesses through year-end reviews and setting them up for success in the new year.
Firm Management August 29, 2024
How Accounting Firms Can Use Marketing to Leverage Year-End Financial Deadlines
Whether it’s tax planning, financial reporting, compliance, or closing the books, your clients need your expertise more than ever.
Firm Management July 12, 2024
Unlocking Growth: How to Effectively Market Client Accounting Services (CAS)
In the competitive world of accounting and advisory services, offering Client Accounting Services (CAS) or Client Accounting Advisory Services (CAAS) can set firms apart and strengthen client relationships.
Firm Management June 6, 2024
Mid-Year Marketing Checklist for Accounting Firms
Focusing on the middle of the marketing funnel, where potential leads are weighing their options and seeking more information, can significantly enhance your ability to convert prospects into engaged clients.
Firm Management May 9, 2024
How to Use Microsoft Copilot for CPA Firm Marketing
If you need help with marketing, consider incorporating Copilot into your marketing arsenal for increased efficiency and creativity.
Advisory April 22, 2024
Summer Marketing Initiatives for Small to Mid-Sized Accounting Firms
The slower pace of summer offers a prime opportunity to engage with current clients in more relaxed settings and attract new clients who are preparing for the end-of-year financial rush.
Contributors
Amy Vetter
CPA, CITP, CGMA
Becky Livingston
Accounting & AI Marketing Consultant
Brian Tankersley
CPA, CITP, CGMA
Garrett Wagner
CPA, CITP, CEO and Founder of C3 Evolution Group
Jim Boomer
CPA, CITP, CEO
Ken Berry, JD
CPA Practice Advisor Tax Correspondent
Kristy Short, Ed.D.
Accounting Content Specialist
Mary Girsch-Bock
Contributing Writer
Randy Johnston
MCS, MCP
Roman Kepczyk
CPA, CITP, CGMA
