Marketing

January 12, 2016 

You probably already know that your prospects are online. But you might be surprised just how many of them rely on the Internet for researching professional services partners. A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...…

December 3, 2015 

In differentiating your firm, you can speak in greater detail about the focused services you offer and the value of those solutions to clients. Furthermore, you no longer have to communicate to the masses, but rather can directly target to the ...

November 17, 2015 

My FirmFiles helps accountants by making it easy to serve clients effectively. “Being able to securely and instantly transfer or store files allows accountants to spend less time on administrative tasks and more time handling billable work, ” said Bob ...

November 11, 2015 

This practice tool is engineered to help practitioners maintain and grow their practices through the delivery of content that clients expect and appreciate from their accountant, tax and/or bookkeeping professional. The Marketing Resource Center ...

September 24, 2015 

How does one determine what geographic areas and cities might be ripe for an accounting rainmaker requires that the firm have a good understanding of its present client base; a better understanding of the kinds of individuals, non-profits and ...

Dave McClure

September 15, 2015 

A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers.

September 14, 2015 

With little access to financial resources and even smaller amounts of time, small to midsized businesses (SMBs) can have a challenging time producing timely, accurate and valuable financial calculations.

September 2, 2015 

To compete, high growth accounting firms are spending more on average for in-house marketing staff, but their marketing budgets aren’t much higher than the budgets of low-growth firms. That’s because they are spending their marketing dollars ...

August 26, 2015 

Lindsley’s primary experience relates to CPAs, but the practice management aspects apply to many other businesses, including law firms, accounting, technology integrators, and any business that tracks time and due dates.

July 29, 2015 

That outcome-oriented approach is helping fuel a growing trend of pay-for-performance public relations firms that bill only for services successfully rendered, unlike the traditional model in which agencies charge a monthly retainer or hourly fees.

July 9, 2015 

Prep your marketing plan for all fall leads.

Becky Livingston

July 7, 2015 

Perhaps the biggest concern is: Do you want to let this issue drive a wedge between the firm and the partner candidate?