Advisory May 26, 2026
9 Easy Ways Firms Can Celebrate Client Loyalty and Milestones
These small, repeatable touchpoints are how strengthening client relationships turns into long-term resilience and growth.
Marketing June 2, 2025
High-Growth Accounting Firms Spend Twice as Much on Marketing, Study Finds
A recent study from the Association for Accounting Marketing and Hinge Marketing suggests a strong correlation between the level of marketing spend and revenue growth at accounting firms.
Small Business May 22, 2025
Constant Contact and Xero Collaborate for Small Businesses
This collaboration fuels small business growth by providing an automated workflow between digital marketing and accounting systems — thereby saving time and streamlining operations.
Marketing May 19, 2025
EisnerAmper’s Kristen Lewis Named 2025 Accounting Marketer of the Year
The Association for Accounting Marketing award, which was presented to Lewis on May 13, recognizes a marketing professional who has shown outstanding performance in the field of accounting marketing.
Accounting May 13, 2025
Lead Magnets That Actually Work for Accounting Firms
The success of your marketing often hinges on the strength of your lead magnets. If you want real engagement, you need a lead magnet that solves a specific problem, builds trust, and reflects your firm’s personality.
Firm Management April 30, 2025
What Do You Think of the New PwC Logo?
PwC has unveiled a new logo—its first brand refresh in almost 15 years—that the Big Four accounting firm says "reflects how the firm already works: fast, sharp, and focused on what’s next."
Firm Management April 14, 2025
AI Trends CPAs and Accounting Marketers Can’t Afford to Ignore
AI isn’t just some futuristic buzzword—it’s changing how CPAs, accounting firms, and their marketing teams operate right now. Here are some of the trends that’ll shape the accounting industry over the next year and how you can get ahead of the curve.
Accounting March 19, 2025
How Accounting Firms Can Use B-Roll Footage for Marketing
While talking-head videos and webinars are common, B-roll footage—supplementary clips that enhance storytelling—can significantly improve video effectiveness.
Firm Management January 14, 2025
7 Accounting Marketing Hacks Every Small Firm Leader Should Know
From niche targeting to leveraging local SEO and creating engaging content, these hacks can help you attract and retain clients without stretching your resources thin.
Marketing January 6, 2025
RSM Launches New Ad Campaign Spotlighting Firm’s Growth
The campaign follows closely on the heels of the newly launched RSM Catamaran, innovative outsourced solutions designed to meet the complex needs of middle-market businesses.
Advisory December 27, 2024
Marketing Automation Strategies to Maximize Lead Conversion
Marketing automation offers you a dynamic approach to streamline lead nurturing, making the client acquisition process more efficient and personalized.
Marketing November 14, 2024
Edge Marketing Wins Two Awards for Accounting Marketing
The agency was named a gold winner in the Marketing/Promotion Campaign for a Special Event category. This work was in crafting a client’s strategic marketing campaign to drive leads at a national industry event.
Firm Management November 6, 2024
Final 12 Teams Announced for Grant Thornton Invitational Golf Tournament
The invitational is a mixed-team Challenge Season event that will see 16 LPGA Tour and 16 PGA TOUR professionals compete together in a unique co-sanctioned tournament.