Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
March 11, 2014
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results.
March 20, 2012
Over the years, tax and accounting firms thrived during the boom times and made it through tough, economic slumps based on a traditional business model: converting prospects into clients, retaining clients, offering value-added services, and staying updated on the latest accounting and tax law. Why, then, is it so difficult for a firm to create...…
November 1, 2011
I was reading my Dallas Morning News a few weeks ago when I stumbled on an article in the Business section called, “Whistle-blowing to IRS Can Pay Off.” Based on the kind of work I do, it caught my attention, of course. Here’s the link – you may need to register with the online site...…
November 1, 2011
I was reading my Dallas Morning News a few weeks ago when I stumbled on an article in the Business section called, “Whistle-blowing to IRS Can Pay Off.” Based on the kind of work I do, it caught my attention, of course. Here’s the link - you may need to register with the online site…
October 12, 2011
I know what you’re thinking … this is going to be another article about how to build a website. While I could have given you a Website 101 primer, I think our time is better spent telling you what I learned when I recently built a website for a client. In full disclosure, 1) the...…
October 5, 2011
There is a tradition in Dallas that goes back 125 years … the GREAT State Fair of Texas. Yes, it’s larger than any other state fair in the country - and I’ve been going every year since I was very young.
October 5, 2011
There is a tradition in Dallas that goes back 125 years … the GREAT State Fair of Texas. Yes, it’s larger than any other state fair in the country – and I’ve been going every year since I was very young. During this year’s annual trip – while I was knee-deep in some kind of...…
September 14, 2011
www.cpasitesolutions.com Although CPA Site Solutions’ Complete Web Site service may not have the same name recognition as some software providers who offer web building solutions, it is certainly a worthy option for accountants who want just what the name implies — a complete solution. Since premiering in January 1999, Complete Web Site is now in...…
September 13, 2011
CS.ThomsonReuters.com Best Fit The system can be used by any firm, but it’s optimized for use by professional practices using the CS Professional Suite of accounting and practice management programs. Strengths Client portals enable secure collaboration and document sharing Integration with CS Professional Suite Professional layouts, images and background colors Support for unique...…
September 13, 2011
websites.intuit.com Best Fit Virtually any small business, including tax and accounting practices, wanting a simple and automated website creation system. Strengths Easy to add Intuit Web Payment service for ecommerce activities Good search engine optimization tools Includes email marketing features and an online small business marketing toolkit Broad collection of template designs Customized...…
September 13, 2011
www.1040.com Best Fit Drake’s 1040.com preparer websites are exclusively for Drake Software users. and have gone through a full modification in layout, look, color scheme, enhanced ease of use and full edit capabilities. Strengths Free for Drake Software users. Unlimited pages. Built-in counter for measuring site traffic. Reporting tools allow users to monitor visits,...…
September 13, 2011
CCHGroup.com/SiteBuilder Best Fit CCH Site Builder originated in 1997, making it one of the longer-established players in the website builders market. Site Builder is part of the ProSystem fx suite of applications and is an ideal fit for firms who use other components of the ProSystem fx product suite. Strengths Recent updates include redesigns, additional...…
