Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
June 10, 2014
While larger firms may seem to have an advantage over their smaller counterparts because they allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.
May 9, 2014
Intuit has entered into an agreement to acquire Lettuce, a start-up focused on helping product-based small businesses succeed by providing easy to use cloud-based solutions, including a robust inventory and order management system.
April 8, 2014
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time…
March 11, 2014
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results.
March 20, 2012
Over the years, tax and accounting firms thrived during the boom times and made it through tough, economic slumps based on a traditional business model: converting prospects into clients, retaining clients, offering value-added services, and staying updated on the latest accounting and tax law. Why, then, is it so difficult for a firm to create...…
November 1, 2011
I was reading my Dallas Morning News a few weeks ago when I stumbled on an article in the Business section called, “Whistle-blowing to IRS Can Pay Off.” Based on the kind of work I do, it caught my attention, of course. Here’s the link – you may need to register with the online site...…
November 1, 2011
I was reading my Dallas Morning News a few weeks ago when I stumbled on an article in the Business section called, “Whistle-blowing to IRS Can Pay Off.” Based on the kind of work I do, it caught my attention, of course. Here’s the link - you may need to register with the online site…
October 12, 2011
I know what you’re thinking … this is going to be another article about how to build a website. While I could have given you a Website 101 primer, I think our time is better spent telling you what I learned when I recently built a website for a client. In full disclosure, 1) the...…
October 5, 2011
There is a tradition in Dallas that goes back 125 years … the GREAT State Fair of Texas. Yes, it’s larger than any other state fair in the country - and I’ve been going every year since I was very young.
October 5, 2011
There is a tradition in Dallas that goes back 125 years … the GREAT State Fair of Texas. Yes, it’s larger than any other state fair in the country – and I’ve been going every year since I was very young. During this year’s annual trip – while I was knee-deep in some kind of...…
September 14, 2011
www.cpasitesolutions.com Although CPA Site Solutions’ Complete Web Site service may not have the same name recognition as some software providers who offer web building solutions, it is certainly a worthy option for accountants who want just what the name implies — a complete solution. Since premiering in January 1999, Complete Web Site is now in...…
September 13, 2011
CS.ThomsonReuters.com Best Fit The system can be used by any firm, but it’s optimized for use by professional practices using the CS Professional Suite of accounting and practice management programs. Strengths Client portals enable secure collaboration and document sharing Integration with CS Professional Suite Professional layouts, images and background colors Support for unique...…
