Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
May 11, 2009
In a very crowded marketplace, CPA firms are doing what they can to differentiate themselves from their competition. As a result, CPAs and financial professionals are always asking my opinion whether they should advertise in their local newspapers and business journals. My stock answer is usually “no,” unless you’re going to advertise on a very...…
May 6, 2009
I love social media because it brings people together in ways never before imagined. Just last week, I read an article about how one woman, Rhonda Surman, a postmistress in Scotland, was able to locate the owner of a missing camera. Based on some 600 photos, Ms. Surman and her friends located the owner by...…
April 23, 2009
Whether we’re talking about the recession or the latest celebrity mishap, my close friends sometimes refer to me as a “Pollyanna” – always seeing the brighter side of the situation. You know the type: the eternal optimist … the glass really is half full … give a person five chances. That’s why a Financial Times...…
April 14, 2009
Do you Facebook and Tweet? What’s LinkedIn all about? Why is a blog important? When I work with tax and accounting professionals, they are constantly asking me to explain what social media is, what it can do for their practice, and most importantly, how to determine ROI. I’m not surprised. After all, accountants are logical,...…
