Firm Management November 4, 2022
5 Communication Tips for CPAs in the Digital Age
Keep clients by tailoring their services to each individual's needs and concentrating on the most crucial tasks, such as increasing their company's revenue.
Firm Management October 18, 2022
3 Fresh Email Marketing Tips for Accountants in 2022
Every successful team of accountants holds clear insights into their ideal clients — who they are and what industries they’re involved in.
Firm Management August 26, 2022
Boost Your Firm’s Local Google Ranking With This Single Tip
If you have a Google Business Profile – it’s free – this single tip can boost your local listing to the top of the search page rankings on mobile and desktop.
March 5, 2021
Edge Marketing Expands CMO Offering for Legal and Accounting Firms
Edge Marketing has long provided executive-level communications and marketing advisory services for clients seeking more than management or tactical support for PR or marketing. The agency’s fractional CMO services reflect the expansion of this ...
March 1, 2021
To Post or Not to Post? Choose Wisely, Your Firm’s Reputation Relies on It
Social media can be a rewarding place for accounting firms – it provides a platform to build relationships with customers and prospects and, ultimately, grow revenue. And the benefits have never been greater. In fact, a recent study from Sprout Social ...
November 21, 2017
Engineering Marketing for the Accounting Firm Go-Getter
As a risk-averse group, engineers like to know that what they are looking at is safe. Therefore, having an SSL Certificate on your site will help in a couple of ways. First, it demonstrates to the search engine that you’ve put additional security ...
August 11, 2017
4 Marketing Tips to Keep Your Accounting Firm Top of Mind with Contractors
Contractors are unique when it comes to location. Their office often changes based on the project location. Knowing that, what can you do to maximize your efforts to reach these nomadic business pros?
August 18, 2016
3 Ways Accounting Firms Can Reach Millennials
If you’re part of an accounting firm, there is no denying the importance of reaching this age group. By 2020, 46% of all U.S. workers will be millennialsi. By 2025, that number could rise to 75%ii. While the business world is making strides to attract ...
July 26, 2016
How Can CEOs Better Manage Their Company’s Reputation?
Much of the public makes a direct connection between a corporation and its CEO. A study a few years ago by Weber Shandwick and KRC Research showed that 49 percent of a company’s reputation is attributed to the CEO’s reputation.
July 25, 2016
5 Tips and Tools for Accounting Firm Email Marketing
One of the most chronic complaints of clients that leave their CPA to find another is their former CPA’s lack of communication. So if there is a tool that can both help you communicate more in a leveraged, time-saving way while also warming up ...
July 18, 2016
How to Add Graphics to Your Social Media Text Posts
Photos and graphics are a huge piece of the content of your website as well as social media. Here are some tips in case you want to start using graphics on your own on your website and in social media.
July 11, 2016
Ten Tips for Accounting Firm Websites
No matter how web designs change over time or what tools come out to produce them, you can count on these ten hard truths. If you’re willing to accept them, you’ll get the most out of your website and you’ll avoid making rookie mistakes.