Technology July 12, 2023
In this article, we will explore effective strategies, such as search engine optimization (SEO), content marketing, social media campaigns, and pay-per-click advertising.
Accounting July 10, 2023
As the governing body of AAM, the Board of Directors is responsible for guiding the strategic direction of the organization.
Firm Management June 9, 2023
To demonstrate how generative AI can assist you and your team in its day-to-day grind, I’ve created this content creation example using Chat GPT’s 3.5 model.
June 1, 2023 Sponsored
Of U.S. accountants, 48% plan to invest in artificial intelligence over the next 12 months, according to the Intuit QuickBooks Accountant Technology Survey.
Firm Management May 12, 2023
Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.
Accounting May 9, 2023
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 73 entries.
Firm Management May 1, 2023
Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.
April 20, 2023
Several AI trends can significantly impact a practice and tech stack, which we have discussed in previous columns.
Accounting April 11, 2023
Mailchimp users can generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to their customers.
Firm Management March 23, 2023
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.
Firm Management March 21, 2023
In the accounting profession, staying on top of current trends and looking for ways to leverage them as part of your growth strategy is crucial.
March 20, 2023
The Marketing Edge offers actionable and practical tips on performing a SWOT analysis, crafting SMART goals, building buyer personas, defining your unique value proposition,