May 19, 2016
Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting ...
May 3, 2016
Certified public accountants (CPAs) and tax preparers who own their own small businesses have A LOT on their plates.
May 3, 2016
In addition to timely, formatted content on a wide range of topical business subjects, the Social Media Solutions suite of options includes a comprehensive platform that facilitates publishing to unlimited social accounts as well as reputation ...
April 18, 2016
Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.
April 7, 2016
Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?
March 28, 2016
Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.
March 24, 2016
Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.
February 10, 2016
In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.
January 12, 2016
You probably already know that your prospects are online. But you might be surprised just how many of them rely on the Internet for researching professional services partners. A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...…
December 3, 2015
In differentiating your firm, you can speak in greater detail about the focused services you offer and the value of those solutions to clients. Furthermore, you no longer have to communicate to the masses, but rather can directly target to the ...
November 17, 2015
My FirmFiles helps accountants by making it easy to serve clients effectively. “Being able to securely and instantly transfer or store files allows accountants to spend less time on administrative tasks and more time handling billable work, ” said Bob ...
November 11, 2015
This practice tool is engineered to help practitioners maintain and grow their practices through the delivery of content that clients expect and appreciate from their accountant, tax and/or bookkeeping professional. The Marketing Resource Center ...