May 3, 2016
14 Marketing Tips To Attract More Tax Preparation and Accounting Clients
Certified public accountants (CPAs) and tax preparers who own their own small businesses have A LOT on their plates.
May 3, 2016
New Firm Marketing Solution Amps Up Social Media, Reputation Management
In addition to timely, formatted content on a wide range of topical business subjects, the Social Media Solutions suite of options includes a comprehensive platform that facilitates publishing to unlimited social accounts as well as reputation ...
April 18, 2016
Accounting Firms and the Art of Marketing
Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.
April 7, 2016
Marketing to the New Boom
Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?
March 28, 2016
Small Businesses Still Hesistant on Digital Marketing
Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.
March 24, 2016
Millennials Prefer Facebook, YouTube For Purchasing Decisions
Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.
February 10, 2016
XCM Appoints Susan Nolan as CMO
In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.
January 12, 2016
6 Ways To Increase Leads From Accounting Firm Websites
You probably already know that your prospects are online. But you might be surprised just how many of them rely on the Internet for researching professional services partners. A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...…
December 3, 2015
5 Ways to Differentiate Your Firm From The Pack This Tax Season
In differentiating your firm, you can speak in greater detail about the focused services you offer and the value of those solutions to clients. Furthermore, you no longer have to communicate to the masses, but rather can directly target to the ...
November 17, 2015
Tenenz Releases New System for Accounting Firms
My FirmFiles helps accountants by making it easy to serve clients effectively. “Being able to securely and instantly transfer or store files allows accountants to spend less time on administrative tasks and more time handling billable work, ” said Bob ...
November 11, 2015
Tenenz Enhances Email Marketing Tools for Accounting Firms
This practice tool is engineered to help practitioners maintain and grow their practices through the delivery of content that clients expect and appreciate from their accountant, tax and/or bookkeeping professional. The Marketing Resource Center ...
September 24, 2015
The Best Places in America to Start or Expand an Accounting Firm
How does one determine what geographic areas and cities might be ripe for an accounting rainmaker requires that the firm have a good understanding of its present client base; a better understanding of the kinds of individuals, non-profits and ...