October 29, 2012
Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.
October 19, 2012
The success of a marketing campaign depends largely on your firm’s makeup, goals, and demographics and cannot be reduced to one single initiative.
October 5, 2012
You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.
September 17, 2012
Accounting firms and other financial services businesses often feel challenged in finding the best ways to reach out to new clients.
August 29, 2012
Proper planning and follow-up support effective, long-lasting marketing,
August 29, 2012
From the September 2012 Issue Recently, accounting firms gained a variety of ways to change the display of their listings on search engines. While search engines were once solely a list of uniform links, the evolving Internet has forced Google, Bing, and other search engines to create richer media experiences. These richer media experiences can...…
June 27, 2012
Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.
April 17, 2012
CPA2Biz has announced the opening of a Dexter, Michigan, branch office.
February 22, 2012
Professional Services Marketing 3.0, with an introduction by Michelle Golden, provides a view of the evolution of marketing for professionals since 1977.
October 4, 2010
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
October 4, 2010
Column: Business in Practice
October 4, 2010
Column: MarketingWorks