March 18, 2014
Is the marketing produced by your accounting firm truly so useful that people would pay for it if you asked them to do so? That’s the success standard outlined in the new e-book, Youtility for Accountants, co-authored by Darren Root, CPA and Jay Baer, and published by Portfolio/Penguin.
Firm Management March 13, 2014
Accountants tend to fall in the analytical-left brain-thinker camp. This makes it difficult for some practitioners to make the transition to right brain creative thinking when the time comes to get a marketing program up and running.
February 27, 2014
Every product line (or service, or industry) begins at introduction, when a handful of early adopters begin to use it. This stage requires a lot of investment with little profitability. If the product survives this stage – and most do not – sales and profits begin to pick up as the product grows in popularity…
February 25, 2014
Quick ways to boost your marketing efforts even during the chaos of busy season
February 22, 2014
Accountants, especially during busy season, have significant demands on their time, so it's critical to understand how to balance a desire to develop deeper client relationships and work-related time constraints.
February 10, 2014
“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to…
February 7, 2014
Each year, the Association for Accounting Marketing holds an awards ceremony at its annual conference, honoring outstanding achievements in the areas of accounting marketing and communications.
January 24, 2014
It is popular among my learned accounting colleagues to portray the elders of the profession who have not signed on to the concept of a Social Media Strategy as some kinds of latter day Luddites.
January 20, 2014
A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
January 15, 2014
Online Survey Reveals 74 Percent of Consumers Think More Positively About Sending Company and 87 Percent Report Increased Brand Loyalty
January 15, 2014
The Ohio-based accounting and consulting firm Howard, Wershbale & Company, one of the top 200 accounting firms in the U.S., has announced that it is finished its rebranding as HW&Co.
January 15, 2014
Former CPA Practice Advisor publisher Shari Dodgen has been appointed as CCH's Director of Strategic Relationships