February 7, 2014
2014: The Year of Your Firm’s Website
Each year, the Association for Accounting Marketing holds an awards ceremony at its annual conference, honoring outstanding achievements in the areas of accounting marketing and communications.
January 24, 2014
Rethinking The Social Media Strategy
It is popular among my learned accounting colleagues to portray the elders of the profession who have not signed on to the concept of a Social Media Strategy as some kinds of latter day Luddites.
January 20, 2014
Growing Your Firm: The Value of Building a Connected Brand
A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
January 15, 2014
How Small Businesses Can Increase Customer Loyalty & Branding
Online Survey Reveals 74 Percent of Consumers Think More Positively About Sending Company and 87 Percent Report Increased Brand Loyalty
January 15, 2014
Ohio Accounting Firm Announces Name Change
The Ohio-based accounting and consulting firm Howard, Wershbale & Company, one of the top 200 accounting firms in the U.S., has announced that it is finished its rebranding as HW&Co.
January 15, 2014
CCH Names Shari Dodgen as Director of Strategic Relationships
Former CPA Practice Advisor publisher Shari Dodgen has been appointed as CCH's Director of Strategic Relationships
October 31, 2013
Is Your Firm Plugging In, Or Pulling Out?
We have been heading toward this turning point for several years, driven by the mass adoption of the Internet.
October 30, 2013
How to Use Your Firm’s Financial Performance as a Selling Point
Looking at the net profit margins of financial statements from September 2012 to September 2013, accounting firms were the second most profitable industry in the Sageworks database.
October 9, 2013
OfficeMax Opens New Small Business Services Centers in Stores
New Survey Finds U.S. Small Business Owners Burn More Than 4 Billion Hours a Year On Support Functions - Draining Time, Energy and Passion for Growth
September 30, 2013
Mastering the Art of Technology
How a tech-savvy firm owner leverages his experience with advanced technologies to create a lucrative new service offering
September 30, 2013
Looking and Feeling Great! The Five Key Components of Your Firm’s Brand Image
Recently I had a fellow CPA visit our firm in Bloomington, Indiana. We spent a few hours talking about processes, growth, the importance of websites, and staffing…all good stuff. Before he left our visitor told me, “Your office has a really comfortable feeling to it, when I walked in it just felt right.” He also…
August 29, 2013
Understanding Content Marketing Can Help Your Firm
Content marketing is today’s hot topic. You certainly can’t ignore it (not that you want to)—with countless articles on hand that tout the importance of developing useful, timely content to support a strong marketing program.