Firm Management January 21, 2026
BDO USA Named the Official Tax and Audit Partner of the LPGA
This collaboration unites two organizations dedicated to helping people thrive - whether in the world of business or on the fairway.
October 5, 2012
Rethinking Social Networks
You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.
September 17, 2012
A Few Ideas for Finding New Clients
Accounting firms and other financial services businesses often feel challenged in finding the best ways to reach out to new clients.
August 29, 2012
The 7 “Must Do’s” to Build a Solid Marketing Program
Proper planning and follow-up support effective, long-lasting marketing,
August 29, 2012
5 Free Ways for Accounting Firms to Grab Attention on Google
From the September 2012 Issue Recently, accounting firms gained a variety of ways to change the display of their listings on search engines. While search engines were once solely a list of uniform links, the evolving Internet has forced Google, Bing, and other search engines to create richer media experiences. These richer media experiences can...…
June 27, 2012
How to Weave Social Media Into Your Firm’s Marketing
Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.
April 17, 2012
CPA2Biz Opens Dexter, MI Office
CPA2Biz has announced the opening of a Dexter, Michigan, branch office.
February 22, 2012
New Book Shows Accountants How to Compete Successfully
Professional Services Marketing 3.0, with an introduction by Michelle Golden, provides a view of the evolution of marketing for professionals since 1977.
October 4, 2010
Branding Your Firm on the Cheap and at Warp Speed: 3 Tips for Creating an Effective Brand
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
October 4, 2010
Actions Speak Louder Than Words: 3 Steps to Help You Build Your Brand
Column: Business in Practice
October 4, 2010
Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started
Column: MarketingWorks
August 1, 2010
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…
February 20, 2010
How Life at Chili’s is Like a Firm’s Service Model
Online Exclusive Column: MarketingWorks