Firm Management January 21, 2026
BDO USA Named the Official Tax and Audit Partner of the LPGA
This collaboration unites two organizations dedicated to helping people thrive - whether in the world of business or on the fairway.
March 28, 2014
Ranking the Top Business Brands in the U.S.
Some brands are iconic, like Coca Cola, Disney, Microsoft and Google. Others are just as well-known, but perhaps less respected, like some fast food or alcohol and tobacco companies. While others have an even lower impression... think Enron? But which brands do small businesses trust the most?
March 18, 2014
E-book Helps Firms Improve Marketing & Customer Service
Is the marketing produced by your accounting firm truly so useful that people would pay for it if you asked them to do so? That’s the success standard outlined in the new e-book, Youtility for Accountants, co-authored by Darren Root, CPA and Jay Baer, and published by Portfolio/Penguin.
Firm Management March 13, 2014
Marketing Tips for the Self-Proclaimed “Not-so-Creative” Accountant
Accountants tend to fall in the analytical-left brain-thinker camp. This makes it difficult for some practitioners to make the transition to right brain creative thinking when the time comes to get a marketing program up and running.
February 27, 2014
What Facebook’s Acquisition of WhatsApp Means for Firms
Every product line (or service, or industry) begins at introduction, when a handful of early adopters begin to use it. This stage requires a lot of investment with little profitability. If the product survives this stage – and most do not – sales and profits begin to pick up as the product grows in popularity…
February 25, 2014
Easy Marketing Tips for Firms During Tax Season
Quick ways to boost your marketing efforts even during the chaos of busy season
February 22, 2014
How to Enhance Client Relationships, Even During Busy Season
Accountants, especially during busy season, have significant demands on their time, so it's critical to understand how to balance a desire to develop deeper client relationships and work-related time constraints.
February 10, 2014
A Great Marketing Tool: Google Authorship
“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to…
February 7, 2014
2014: The Year of Your Firm’s Website
Each year, the Association for Accounting Marketing holds an awards ceremony at its annual conference, honoring outstanding achievements in the areas of accounting marketing and communications.
January 24, 2014
Rethinking The Social Media Strategy
It is popular among my learned accounting colleagues to portray the elders of the profession who have not signed on to the concept of a Social Media Strategy as some kinds of latter day Luddites.
January 20, 2014
Growing Your Firm: The Value of Building a Connected Brand
A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
January 15, 2014
How Small Businesses Can Increase Customer Loyalty & Branding
Online Survey Reveals 74 Percent of Consumers Think More Positively About Sending Company and 87 Percent Report Increased Brand Loyalty
January 15, 2014
Ohio Accounting Firm Announces Name Change
The Ohio-based accounting and consulting firm Howard, Wershbale & Company, one of the top 200 accounting firms in the U.S., has announced that it is finished its rebranding as HW&Co.