Some brands are iconic, like Disney, Microsoft and Google. Others are just as well-known, but perhaps less respected, like some fast food or alcohol and tobacco companies. While others have an even lower impression… think Enron? But which brands do small businesses trust the most?
In the latest annual survey by The Business Journals, a few major names have traded places and a few have taken a further dip. Amazon took the top spot, passing Apple as the top-ranked business brand among small and mid-sized U.S. companies. Likewise, FedEx bested fellow shipping provider UPS in their category.
When it comes to computer manufacturers, Dell has dropped several slots. The survey of 1,6000 business owners has been conducted for more than a decade. This year's top brands:
Top 25 Brands
- Amazon
- Apple
- Microsoft
- Southwest Airlines
- FedEx
- Intel
- Samsung
- HP
- UPS Store
- UPS
- Dropbox
- Marriott Hotels
- Visa Business Credit Card
- FedEx Office
- Courtyard by Marriott
- Staples
- American Express OPEN
- Adobe
- Visa
- Hilton Garden Inn
- Citrix GoToMeeting
- Square
- Vanguard
- Cisco
{Source: The Business Journals}
Sign in to get access to this free resource, and all of our whitepapers and reports.
Download this content today!
Register Now Already registered? Click here to Log In
Tags: Accounting, Marketing
