Firm Management

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October 29, 2012 

Plan for Marketing Success

Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.

Kristy Short, Ed.D.

 New River Innovation Releases Web-based IRS Research Application—Beyond415Guidance

October 17, 2012 

New River Innovation Releases Web-based IRS Research Application—Beyond415Guidance

From Darren’s CPA Practice Advisor blog: My Perspective. Just this week, a new cloud-based IRS “research center” application was released to the tax and accounting profession—Beyond415 Guidance. The stand-alone app from New River Innovation offers practical and up-to-date guidance for resolving issues after tax filing. Product features include searchable guidance that covers individual, business, and...…

Darren Root, CPA, CITP, CGMA

 Rethinking Social Networks

October 5, 2012 

Rethinking Social Networks

You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.

Dave McClure