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July 14, 2016 

New York Show Focuses on CPA Relevance

The tone at July's New York Accounting Show & Conference reflected a concern in the accounting profession about the commoditization of services and what CPAs will do when computers have taken over much of the day-to-day work. It appears an actual fear ...

Gail Perry

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July 12, 2016 

Change for Change Sake? Or ROI?

For some of your organizations, this is the time you are upgrading to Windows 10 and the latest Office 2016. For others, you have decided to stand pat with your Windows 7 and Office 2010 implementation. Part of my purpose in writing this column month ...

Randy Johnston

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July 11, 2016 

Ten Tips for Accounting Firm Websites

No matter how web designs change over time or what tools come out to produce them, you can count on these ten hard truths. If you’re willing to accept them, you’ll get the most out of your website and you’ll avoid making rookie mistakes.

Sandi Smith Leyva

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July 7, 2016 

How Accountants Can Use Video Marketing

Using video is the next best thing to being face-to-face with prospects. It allows your prospect to get to know you in a very unobtrusive way with no risk to the prospect. It also produces amazing results when it comes to search engine rankings.

Sandi Smith Leyva

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June 22, 2016 

Summer Reading Can Change Your Life!

To help you sift through the choices, we turned to our 40 Under 40 class, that stunning group of people who are paving new paths of leadership in our profession, for book recommendations. Maybe you’ll find some gems here that you can pack in your ...

Gail Perry

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June 21, 2016 

Apps We Love – Education Edition

This month we are focusing on apps that further our education. We surveyed our 40 Under 40 Class of 2015 along with members of the Thought Leader Symposium, and here is a sample of what we discovered.

Gail Perry