Article

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December 17, 2020 

Streaming Entertainment: What We Love to Watch

As we wind down the year of COVID-19, we thought it would be a nice gesture to share with our readers some ideas for what to stream while we’re all locked down for the holiday season and the months ahead. Here's what some of our readers are ...

Gail Perry

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December 14, 2020 

5 Pre-Busy-Season Marketing Campaign Strategies

Now’s the time to begin ramping up your marketing efforts for what looks to be a very busy 2020 tax season. Some of these items take minutes to implement, while others could take a week or two of planning, development, and execution. Search Engine Optimization (SEO) When was the last time someone reviewed the keyword...…

Becky Livingston

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December 11, 2020 

Finding Growth Opportunities in Challenging Times – Increasing Client Interest in New Services

,” which identified the services clients most valued from their accountants. The report was based on survey responses of more than 650 accountants and business professionals across the country. Growing as an accounting firm requires identifying and understanding the services your client base most wants and needs. Among small businesses, the biggest pain points consistently...…

Jeannie Ruesch

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December 11, 2020 

Building a Trusted Advisor Toolbox

Technology is commoditizing traditional accounting firm services, decreasing billable hours and motivating firms to build their advisory and consulting service offerings. But making this leap requires a different set of tools than those used for ...

Sandra Wiley

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December 9, 2020 

Key Tax Law Changes for Tax Year 2020

This past year has been a busy one on the tax legislation front with the following tax bills passed by Congress: Coronavirus Aid, Relief and Economic Security (CARES) Act; Families First Coronavirus Response Act; Setting Every Community Up for ...

Mike D'Avolio