Latest Articles

LinkedIn Ads: Worth It for Accounting Firms?

Marketing September 16, 2026 

LinkedIn Ads: Worth It for Accounting Firms?

What’s inside: LinkedIn Ads sound like a natural fit for accounting firms. Your prospective clients are already there. Business owners, CFOs, controllers, attorneys, nonprofit executives, construction leaders, and other decision-makers use LinkedIn every day. LinkedIn also lets advertisers target people using professional characteristics, such as company, industry, job experience, seniority, and other business-related attributes. Should...…

Becky Livingston

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November 13, 2018 

92 Accounting Students Receive AICPA Scholarships

The American Institute of CPAs has awarded its Scholarship for Minority Accounting Students to 92 outstanding students for the 2018-2019 academic year, totaling $461,000. The awards are part of AICPA’s ongoing efforts to promote diversity in the ...

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November 13, 2018 

Program Propels Women Toward Partner Track at Accounting Firm

The nationwide Accounting MOVE Project, an annual report that has compiled and analyzed data surrounding women’s advancement for more than 30 years, conducted an internal survey for Armanino LLP that showcased several areas of disconnect between men ...

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November 13, 2018 

Why and How Accountants Should “Think Blockchain”

For accountants, the two key important words in the above description are “ledger” and “technology”. Accountants have deeply understood ledgers for centuries. They have been leveraging technologies for decades. Therefore, Blockchain, is not a ...

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November 13, 2018 

How to Market Your Firm to Veterinary Clients

The trick to marketing to veterinarians is to develop and share quality content along with information about your proven services. Sounds simple, but it can quickly go to the dogs if mismanaged. Here is a multi-pronged approach to aid in branding, to ...

Becky Livingston

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November 13, 2018 

Why and How: Quantum Computing

You are likely to have seen all the information you need on the new iPhone, Google Pixel 3, Surface Pro 6, and Office 2019 as well as the outcomes of the CCH, Thomson and Intuit conferences, although if the reviews are not factual enough for me ...

Randy Johnston

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November 12, 2018 

Online Shopping Grows Again for 2018 Holidays

Consumers will spend in three main categories during the holidays – gifts, at $637.67; non-gift holiday items such as food, decorations, flowers and greeting cards, at $215.04; and other non-gift purchases that take advantage of the deals and ...

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November 12, 2018 

Improving Customer Experience in the Mobile-Banking World

Banks are often known for their extremely limited hours of operation. This should not be the case with your app or online access. Whether your organization has its own app or you simply make client banking docs available online, it’s important that ...