August 15, 2017
Positioning means making clear claims about your firm’s expertise and stating whom you intend to serve. Whether it’s online, in marketing materials or in person, it should be so assertive and transparent that it sets your firm apart.
February 27, 2012
If you are ready to go mobile, but your clients are not, then you have a decision to make: will you begin the long process of changing your client base, or will you stay behind while all other firms move to become mobile?
January 4, 2012
Column: The Change Agent
November 21, 2011
In coaching and speaking, I often have to convince tax and accounting firm owners that they are entrepreneurs. They are creators of new things and value-adders. They make the world a better place for their customers, their families and themselves. This is a high calling, and if it is embraced, it can change lives. Tax...…
October 6, 2011
Last month, we dove into Daniel Pink’s book, “A Whole New Mind: Why Right-Brainers Will Rule the Future.” We learned how six new senses he identified in his book are changing how the Western world does their work. As a refresher, these six new senses are Design, Story, Symphony, Empathy, Play and Meaning. Employing our...…
August 31, 2011
In Daniel Pink’s popular book, “A Whole New Mind: Why Right-Brainers Will Rule the Future,” he discusses the seismic shift in thinking and service from the left-brained logical thinkers to the right-brained non-linear holistic thinkers. The first group thinks in order, the latter thinks outside of the box. This book is really an eye-opener and...…
August 2, 2011
I can’t help but preach the message that change is coming in our profession. That is my end goal in every professional thing I do. This type of confabulation may offend you or it may encourage you. But my goal is to take away your comfort as you lead your professional practice into the future.
