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Amy Vetter

CPA, CITP, CGMA

Amy Vetter is an accomplished c-suite executive and board member with deep experience in cloud technology and transformation, creating go-to- market (GTM) strategies to scale businesses nationally and internationally. Amy has held multiple roles in Fortune 500, startup, small company rapid growth, and is a serial entrepreneur. She is well-versed in overseeing marketing, sales, customer programs, and education. Amy is also an active member of the AICPA IMTA Executive Committee where she leads the Technology Innovations Taskforce and is an AICPA CITP Champion. Amy is a sought-after speaker, panelist, and authors articles for many national publications and online journals. Amy has inspired thousands using her experiential knowledge on the digital transformation journey, where she provides guidance on how to move to cloud technology, and also the change management necessary to be successful. As a cloud technology expert, Amy authored Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud, published by Wiley, where she provides the skills needed to transform digitally to take advantage of cloud technology and create advisory services to offer business clients. She also published the book, Business, Balance, & Bliss: How the B3 Method Can Transform Your Career and Life. Amy is a veteran speaker whose TEDx Talk continues to motivate viewers to take a more human approach to business in this digital world.

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Advisory

How to Create an Environment for Diverse Leadership to Thrive

Women in accounting have come a long way. Christine Ross, the first female CPA in the U.S., received her certification in 1899 --- but only after an 18-month delay by state regents because of her gender. While today we’re sitting at around ...

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Firm Management

What Traits Make a Positive Mentor and How to Find One in 2017

Take a holistic approach when determining the traits that you’re looking for in a potential mentor. There are some qualities that every mentor should possess, regardless of your personality type. On a base level, every mentor should help you take ...

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Firm Management

The Importance of Women Supporting Women

While any and all support is important, there is a special understanding that women share - making it vital for us to advocate for each other. I love this quote from our first female Secretary of State, Madeleine Albright, who iterates, “There’s a ...

Accounting

Women Accounting Professionals: Should You Go It Alone Or Work Your Way Up?

When women graduate from college and start their careers, they generally have a lot of time to pursue career progression. But then our personal lives tend to become more demanding, whether that be starting a family or otherwise. How do women ensure ...

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Accounting

How to Move Women from 19% to 50% of Firm Partners

While the accounting workforce is comprised of more women than men, this number does not carry over when it comes to the amount of women in practice leadership positions.

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Accounting

Why Attracting Female Accounting Talent is not One-Size-Fits-All

The most important discovery I’ve made, however, is that what works for one woman might not work for another. While many accounting firms correctly recognize the need for female talent in their practice, too many treat related recruiting and retention ...

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Firm Management

How We Can Empower Female Accountants Who Want It All

Despite all the amazing work we’re already accomplishing, many women often (wrongly) feel that they aren’t excelling, both in their professional or personal lives. It’s therefore critically important that you periodically take stock of all that you ...

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Accounting

The New Face of Women in Accounting: Changing the Conversation

Technology has opened the door to change the conversation about what’s expected from an accountant and client relationship. Accounts are becoming more of a connected advisor and can do their work from anywhere, anytime.

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Firm Management

Attracting and Recruiting a New Generation of Accountants

In order to continue the long-term success of an accounting practice, it’s crucial for CPAs to invest in the screening, interviewing and relationship development with up and coming accounting professionals. As the class of 2014 just received their diplomas, there is a host of fresh talent equipped with technology experience, new ideas and the drive to take your firm into the future. The key is meeting these fresh accountants early in their college career to make hiring an easy decision. In order to attract and retain top talent here are a few things to consider when recruiting.