Practice management software provider Ignition on Tuesday launched AutoPricing, a new suite of pricing automation capabilities to help professional services businesses increase prices in bulk to grow revenue and improve profitability.
AutoPricing’s bulk price updates allows businesses to automatically increase prices across many clients at once when editing or renewing proposals to instantly see additional revenue.
“Too many businesses hesitate to raise prices because the process is cumbersome and the conversations are awkward—ultimately leaving revenue on the table,” Greg Strickland, who took over as CEO of Ignition in late January, said in a statement. “At Ignition, we believe pricing should be a strategic growth driver, not a source of stress. With AutoPricing, we’re empowering businesses to easily adjust their fees to improve profitability and confidently charge what they’re worth. This allows them to focus on smarter pricing, rather than cutting costs or chasing client volume.”
According to a recent Ignition pricing benchmark, more than half of accounting firms in the U.S. plan to increase fees by 5% to 10% in 2025, predominantly in response to rising costs. Many small and midsized businesses are likely to follow suit with price hikes as they turn to their accountant for advice on managing revenue and cash flow. However, service-based businesses often lack the tools to price and package their services effectively, Ignition says.
“Ignition’s AutoPricing suite makes increasing prices easy and consistent when renewing client agreements, so businesses can focus on improving revenue and profitability while automating the entire client renewal process within one platform,” the company said in a Feb. 18 media release.
The newest capabilities allow businesses to:
- Automate price increases for multiple clients at once to simplify contract renewals, improve pricing consistency, and grow profitability.
- Edit or renew proposals in bulk, and select a percentage price increase to apply automatically across all clients or specific segments.
- Opt to further adjust pricing for particular clients with an easy-to-use pricing wizard.
- Notify clients of price changes with pre-built email templates to avoid awkward client conversations.
The newest AutoPricing capabilities build upon an existing feature that automatically applies a percentage price increase to individual agreement renewals, according to Ignition, and its customers have already increased prices by 8% on average and generated $8.7 million in extra revenue using this feature.
Ignition says it will “continue to invest in smart AutoPricing capabilities in the future, including leveraging AI to deliver real-time pricing intelligence and insights to empower service-based businesses to price their services confidently.”
Thanks for reading CPA Practice Advisor!
Subscribe Already registered? Log In
Need more information? Read the FAQs
Tags: Accounting, Ignition, pricing, professional services, Technology
