Practice management software provider Ignition said Jan. 28 that it has appointed former president Greg Strickland as CEO and Amy Foo as CFO.
Strickland takes the helm from Guy Pearson who transitioned to executive chairman after 12-plus years of leadership.
With a proven track record in scaling global software-as-a-service companies like Box and Productboard, Strickland has already driven a 50% year-over-year revenue increase in North America in his first year at Ignition. Under his leadership, Ignition’s 7,500-plus customers earned almost $3 billion in revenue through the platform in 2024, the San Francisco-based company said in a media release.

“Over the past year, it has become abundantly clear that service-based businesses, such as accounting, marketing agencies, consulting, and legal services, are undergoing a major transformation in how they think about pricing, packaging, and billing their offerings. Ignition plays a critical role in helping them navigate the transition to recurring billing models, revenue expansion opportunities, and predictability in their cashflow,” Strickland said in a statement. “I’m excited to lead this team to continue transforming the future of professional services.”
Foo has extensive experience leading high-growth companies. As CFO, she will be responsible for managing the company’s financial health and operations. In addition, she will drive financial planning, manage capital to maximize ROI, and ensure operational efficiency to support Ignition’s ambitious growth.
“Amy has a proven track record as a finance leader, with hands-on financial expertise that has been crucial in scaling businesses to achieve significant growth,” Strickland said. “We weren’t looking for a traditional CFO, and Amy understands both the operations and the financial side of the business. Plus, she has a background in both SaaS and finance, making her the perfect match for Ignition’s long-term vision.”

At Zendesk, Foo was instrumental in scaling the company to $2 billion in recurring revenue. A multipronged CFO with an operational mindset, Foo held leadership roles in both finance and operations at Zendesk, including vice president of global finance and managing director for Australia and New Zealand. Most recently, Foo led finance and revenue operations at Culture Amp, a company valued at more than $1 billion. She holds CPAs in three countries, is on the board of Invest Melbourne, and was highlighted as a finalist in the Women’s Agenda Emerging Female Leader in Tech Award.
“I’m incredibly excited to be joining Ignition. This is a company that empowers customers, drives business value, and is focused on strategic growth. All things that align perfectly with my experience and passions,” Foo said in a statement. “Joining Ignition at this crucial stage allows me to leverage my experience in scaling high-growth businesses to help grow the team and organization. By fostering agility and efficiency, I think we can achieve ambitious goals, deliver value, and sustain ongoing success.”
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