XCM, a provider of cloud-based productivity enablement solutions for the accounting profession, has unveiled a corporate rebranding including a redesign of the company logo and website, and adopted “Productivity, Simply Enabled” as its purpose statement.
“Our rebranding reflects our evolution of the products and services we deliver today and in the future to our 28,000+ users” said Mark Albrecht, CEO of XCM. “In 2002, XCM was the first to offer an innovative Tax Outsourcing solution. Today, the XCM brand represents our open platform system that works horizontally across tax, accounting, finance, audit, and operations applications. We manage millions of processes per year, enabling professionals to complete more work, in less time, with greater quality.”
“We are delighted to share XCM’s new brand, logo, and website with the community,” said Sue Nolan, XCM Chief Marketing Officer. “Our brand enhancement is more than just our logo; it represents our ongoing commitment to create productivity gains, increased capacity, and ROI for our customers. XCM is the only productivity enablement and workflow platform endorsed by the AICPA, and our new logo and website reflect that engagement and productivity.”
Going forward, the statement “Productivity, Simply Enabled” will serve as XCM’s tagline. It is central to the XCM brand identity and customer experience.
“At the same time, XCM Solutions, LLC will refer to the company and product line as XCM to offer consistency and ease-of-use for its customers, partners, and others across the tax, accounting, and finance profession. The interconnectivity and energy that XCM brings our clients will be reflected in our newly redesigned logo. XCM customers get more work done with fewer resources, and they are able to offer a more energized work environment.”
“Our brand name and logo are important indicators of who we are and what we stand for,” said Nolan. “Our calling is to enable tax, accounting, finance, auditing, and operations professionals to gain visibility, flexibility, control, and accountability that enables greater productivity and profitability.”
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