Technology January 12, 2026
Businesses Invisible to AI Search Platforms Risk Becoming Irrelevant
A search visibility expert reveals specific steps businesses must take to become the default answer in AI-powered search results.
Firm Management November 12, 2025
Should Accounting Firms Run Tax Season Ad Campaigns?
Tax season brings a familiar blend of urgency, opportunity, and pressure. You may wonder whether paid ads are worth the spend in a season when demand already feels high?
Marketing October 15, 2025
2025 Year-End Tax Marketing Tips: Standing Out When It Matters Most
As the year wraps up, your clients are probably thinking about bonuses, holiday plans, and taxes. That means it’s the perfect time for your accounting firm to stay top of mind.
Marketing September 15, 2025
Firm Marketing: 7 Tax Planning Content Marketing Ideas for Q4
By publishing timely, helpful content, your firm can attract prospects actively searching for answers and build authority in your local market.
Firm Management August 7, 2025
Eide Bailly Refreshes Brand Identity
The top 20 accounting firm said its new brand identity reflects its growth, evolving service offerings, and continued focus on helping clients perform, protect, and prosper.
Firm Management July 31, 2025
Edge Marketing Launches GEO Service to Boost Brand Authority in AI Search
Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.
Firm Management June 20, 2025
Smart Strategies to Drive Demand for Niche Accounting Services
How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.
Small Business June 10, 2025
Starting a Business? Don’t Make These 7 Marketing Mistakes
An expert outlines seven common marketing errors new small business owners make and offers practical advice on how to avoid these pitfalls.
Marketing June 2, 2025
High-Growth Accounting Firms Spend Twice as Much on Marketing, Study Finds
A recent study from the Association for Accounting Marketing and Hinge Marketing suggests a strong correlation between the level of marketing spend and revenue growth at accounting firms.
Marketing May 19, 2025
EisnerAmper’s Kristen Lewis Named 2025 Accounting Marketer of the Year
The Association for Accounting Marketing award, which was presented to Lewis on May 13, recognizes a marketing professional who has shown outstanding performance in the field of accounting marketing.
Accounting May 13, 2025
Lead Magnets That Actually Work for Accounting Firms
The success of your marketing often hinges on the strength of your lead magnets. If you want real engagement, you need a lead magnet that solves a specific problem, builds trust, and reflects your firm’s personality.
Firm Management April 30, 2025
What Do You Think of the New PwC Logo?
PwC has unveiled a new logo—its first brand refresh in almost 15 years—that the Big Four accounting firm says "reflects how the firm already works: fast, sharp, and focused on what’s next."