AI-Augmented Marketing Operations
In the accounting profession, staying on top of current trends and looking for ways to leverage them as part of your growth strategy is crucial.
Firm Marketing
Marketing & PR Leader Launches New Book on Brand Building
The Marketing Edge offers actionable and practical tips on performing a SWOT analysis, crafting SMART goals, building buyer personas, defining your unique value proposition,
The Impact of AI on the Accounting Profession
In late 2022, a new AI tool, called ChatGPT, exploded into the marketplace. Since then, it’s been mentioned in hundreds of online articles, in chatrooms, and in the media.
How Organic Social Media Can Help Your Firm
While many firms have used paid social media at some point, fewer have invested in their organic social media marketing.