Technology

 Swimming in Apps & Opps

August 1, 2010 

Swimming in Apps & Opps

It’s summertime, and it’s hot. So it only seems appropriate to be thinking about cooling off with a dip in the pool. The problem is that I can’t pull myself away from the Internet and all the applications that are now available for small businesses to run their business. All kidding aside, I’m not sure…

Rene Lacerte

scotthcytron_10453176

August 1, 2010 

Conducting an Effective Drip Marketing Campaign

Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…

Scott Cytron

 Accounting in the Clouds: Is it all Hype?

August 1, 2010 

Accounting in the Clouds: Is it all Hype?

The accounting software model is in the midst of a major transition toward the use of hosted, on-demand services. Some experts are advocating a switch to a purely online Software as a Service (SaaS) model, where data and programs are hosted in secure data centers.

Brian Tankersley