Firm Management April 17, 2026
The Missing Link Between Advisory Marketing and Advisory Sales
These services are growing at a double-digit rate of 17%, but success requires more than simply adding new services and hoping for the best.
October 4, 2010
Branding Your Firm on the Cheap and at Warp Speed: 3 Tips for Creating an Effective Brand
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
October 4, 2010
Actions Speak Louder Than Words: 3 Steps to Help You Build Your Brand
Column: Business in Practice
October 4, 2010
Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started
Column: MarketingWorks
August 1, 2010
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…
August 1, 2010
STAFFING & TECHNOLOGY TRENDS: Firms Take Progressive Paths
For a number of reasons, achieving the perfect balance between implementing or improving technology, and finding success in all areas related to staffing for that technology, is rare.
July 15, 2010
Practice Relief
Practice Relief enables partners or owners of smaller firms to manage their practices easily. It has comprehensive reporting capabilities that give you a deeper insight into client profitability, staff productivity and overall firm performance.
February 20, 2010
How Life at Chili’s is Like a Firm’s Service Model
Online Exclusive Column: MarketingWorks