The 4Cs of Brand Management: How to Take Control of Your Brand

August 25, 2014 

The 4Cs of Brand Management: How to Take Control of Your Brand

There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice. Voice is the contribution made to something larger than oneself. It’s the medium for sharing one’s purpose, values, talents and vision for the future. Yes, there are plenty of examples in…

 This Way to CPA: Accounting Competition Challenges Undergrads

August 20, 2014 

This Way to CPA: Accounting Competition Challenges Undergrads

The American Institute of CPAs has opened the enrollment period for the 2014 Accounting Competition, with a total of $40,000 in awards at stake. The fifth annual competition challenges teams of undergraduates to play the role of management accountants and combine their accounting and financial expertise with strategic insight to help guide business decisions.

Isaac M. O'Bannon

 AICPA Hits New Membership High of 400,000

August 19, 2014 

AICPA Hits New Membership High of 400,000

The American Institute of CPAs announced on Wednesday that it recently hit the 400,000 member mark, a milestone the organization says underscores the continuing value and vitality of the organization and the accounting profession as well.

Isaac M. O'Bannon

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August 12, 2014 

To Payroll or Not to Payroll? That is the Question… For CPA Startups Now and Then

Los Angeles-based Team Jenn Corp founder Jennifer McCabe is a careful proponent of offering payroll services. “I won’t minimize it, payroll errors can be a nightmare. But payroll is an important part of the confidential employee relationship bucket.” Offering payroll services can also help to instill invaluable confidence and a deep relationship. “It’s worth it.…

Lori Bolas

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August 12, 2014 

Employee vs. Independent Contractor: Do You Know the Rules?

When you’re running a business and someone works for you or provides a service, you pay them. That’s easy. What isn’t always so easy is determining how you should treat those payments. Before you enter into a business relationship, it’s important to establish the type of relationship – is this person providing services as an…

Taija Sparkman